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Senior Product Marketing Manager

2 months ago

Toronto, Ontario, Canada Fullscript Full time
Senior Product Marketing Manager

Join Fullscript, a leading care delivery platform, as a Senior Product Marketing Manager and play a key role in shaping the future of healthcare.

About the Role

As a Senior Product Marketing Manager, you will be responsible for providing customer and market insights, forming testing strategies, developing or updating personas, orchestrating release strategies, and crafting positioning frameworks.

Key Responsibilities:
  • Market Research: Evaluate, analyze, and communicate the market landscape to inform product roadmap and differentiated marketing strategies and tactics.
  • Product Positioning and Messaging: Draft compelling product positioning and messaging that resonates with our target segments.
  • Go-to-Market Strategy: Lead GTM efforts for major product areas by producing comprehensive marketing plans designed to provide strategic context, address audience considerations, and power optimal positioning and effective communications.
  • Growth Marketing: Continually test and optimize product-related content and messaging by leveraging a strong analytical skill set.
  • Sales Enablement: Generate effective enablement materials for Sales.
  • Customer Insights: Conduct customer research to continually uncover problem areas and opportunities that our Product, Marketing, and Sales teams can leverage.
  • Segmentation: Develop or update buyer and user personas to drive wider adoption of various product lines. Assess product-market fit among key segments to influence marketing strategies and product roadmap.
  • Stakeholder Collaboration: Build strong cross-functional relationships with internal stakeholders as well as external partners; influence with presence, confidence, insight, and empathy.
  • Product Expertise: Thoroughly understand the Fullscript platform and our user base, and help our teams to incorporate these concepts into their strategies and day-to-day operations.
Requirements:
  • 5+ years of B2B or B2B2C product marketing experience in SaaS. Healthcare experience is a bonus.
  • Experience with complex product ecosystems including partner management and multi-audience sales, onboarding, growth, and adoption cycles.
  • Strong content and narrative craftsmanship, with an innate ability for storytelling. Impeccable writing and editorial skills including technical, creative, and instructional approaches depending upon the audience.
  • Capacity for identifying opportunities and actions from both qualitative and quantitative insights.
  • Superior interpersonal skills and persuasion abilities.
  • Proven ability to adapt to rapid growth and ongoing change.
  • Demonstrates a keen eye for growth opportunities and upholds a test-and-learn mindset.
  • Experience monitoring competitors for differentiating capabilities (SWOT analysis), as well as developing buyer and customer personas.
  • Ability to demonstrate a focus on measurable results and a bias for action.
Desirable Attributes:
  • Proven track record of scaling B2B2C products
  • Healthcare, pharmaceutical, wellness, mindfulness or other adjacent sector experience, with an understanding of the economics and buyer personas involved (payers, providers, patients, business stakeholders, and more).
  • Basic understanding of healthcare regulatory dynamics such as STARK, anti-kickback, HIPAA, provider credentialing, HSA/FSA.
  • Experience working with eCommerce and Direct-to-Customer (D2C) markets; startup experience is a plus.
  • Experience with analytics tools including Mixpanel and Looker, as well as research tools such as Surveymonkey, Dovetail, and
  • An understanding and direct experience with product-led growth (PLG) concepts, tactics, and technologies.
What We Offer:
  • Generous PTO and competitive total rewards compensation packages
  • Fullscript's match program for financial health (RRSP in CAD, 401K in US)
  • Flexible benefits package and workplace wellness program
  • Training budget and company-wide learning initiatives
  • Discount on Fullscript catalog of products
  • Ability to work Wherever You Work Well*

*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that's in-office, at home, or a bit of both

Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

Accommodations are available on request for candidates taking part in all aspects of the selection process.