Group Sales Manager

2 months ago

Toronto, Ontario, Canada The Second City Full time
About The Second City

The Second City is a renowned entertainment company that specializes in improv-based sketch comedy, with a strong presence in Chicago, Toronto, and New York City. Our company is committed to delivering exceptional experiences to our guests and clients, and we are seeking a highly skilled Group Sales Manager to join our team.

Job Summary

We are looking for a seasoned sales professional to develop and execute a comprehensive group sales program for our company. The ideal candidate will have a proven track record of success in sales, excellent communication and interpersonal skills, and the ability to work effectively in a fast-paced environment.

Key Responsibilities
  • Develop and Implement a Group Sales Program: Create and execute a multi-faceted group sales program that drives revenue growth and increases customer engagement.
  • Lead Strategic Growth: Research and develop relationships with corporate partners to identify new business opportunities and drive sales growth.
  • Enhance Visibility: Identify opportunities to enhance visibility for The Second City Toronto and develop strategies to increase brand awareness.
  • Group and Account Sales: Responsible for group and account sales within traditional marketing efforts, collaborating with the marketing team to implement groups advertising.
  • Travel and Tourism Sector: Identify and develop relationships in the travel and tourism sector, working with tour operators, conference and convention organizers, and hotel partners to expand hotel concierge engagement strategy.
  • Strategic Partnerships: Work with the Director of Marketing to facilitate sales strategies for the leadership team through networking events, social gatherings, and marketing collateral.
  • Sales Lead Management: Identify, prioritize, and target appropriate sales leads, utilizing customer relationship management (CRM) and ticketing systems for optimal sales performance and departmental growth.
  • Networking and Sales Activity: Engage in significant out-of-office networking and sales activity designed to establish and maximize relationships with key targets (33% of time), representing The Second City at association luncheons, networking events, and sales meetings.
  • Loyalty Programs: Establish criteria for recognizing, rewarding, and incentivizing high-volume clientele, implementing loyalty programs as appropriate.
  • Project Management: Project manage creation and coordination of necessary group sales materials, including promotion codes, dedicated webpages, collateral, client gifts, etc.
  • Reservations and Seating: Work closely with the Assistant General Manager and Audience Services team to manage reservations, holds, seating, pricing, and order fulfillment.
  • Sales Strategies: Develop sales strategies that align with audience development efforts and marketing initiatives for local restaurants, nonprofit and retail partners, and events.
  • Group Sales Budget: Develop and manage group sales budget ensuring fiscal efficiency and responsibility.
  • Group Sales Events: Create, manage, and staff group sales events at the theatre, including pre-show receptions, with support from the marketing and operations team as necessary.
  • Relationship Management: Demonstrate an ongoing commitment to our equity, diversity, inclusion and access initiatives and an ongoing commitment to an anti-racist culture and environment at The Second City.
  • Interdepartmental Collaboration: Relationship Management with all departments within Second City; Works, Production and Training Center.
Requirements
  • Proven Sales Experience: The Group Sales Manager must have a proven track record of at least 2-3 years of sales experience in an entertainment, attractions, or travel & tourism setting.
  • Entrepreneurial Spirit: Entrepreneurial, outgoing, and personable, with a natural ability to network and build meaningful relationships.
  • Service Excellence: Highly developed customer service skills, genuinely warm presence, a sincere and outgoing nature, strive for service excellence.
  • Business-to-Business Sales Experience: Experience working in the business-to-business sales environment.
  • Event Ticketing Experience: Functional knowledge of event ticketing and hands-on experience with ticketing systems.
  • Project Management Experience: Experience project managing within a sales environment.
  • Sales Goals and Quotas: Demonstrated history of exceeding sales goals and quotas.
  • Communication Skills: Professional and positive demeanor and comfort communicating effectively in person, on the phone, and by email.
  • Strategic Partnerships: Experience in supporting strategic partnerships and audience development programs.
  • Cultural Competence: Demonstrated experience maintaining relationships with diverse audiences.
  • Adaptability: Ability to work and collaborate with folks from many backgrounds and cultural experiences.
  • Organizational Skills: Strong organizational skills and the ability to remain flexible to changing business needs.
  • Mathematical Skills: Basic math functions such as addition, subtraction, multiplication, division, and analytical skills.
  • Reasoning Ability: Must be able to work independently with minimal supervision and make sound decisions.
  • Technical Skills: Proficiency in Microsoft Word and Excel. Knowledge of is helpful.
  • Physical Demands: This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking. May occasionally involve stooping, kneeling, or crouching.

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