Group Sales Manager

1 month ago

Old Toronto, Ontario, Canada The Second City Full time
Job Title: Group Sales Manager

The Group Sales Manager will play a key role in developing and executing a comprehensive group sales program for The Second City. This position will be responsible for building and maintaining relationships with corporate partners, identifying opportunities to enhance visibility for The Second City Toronto, and collaborating with the marketing team to implement group advertising.

Key Responsibilities:
  • Develop and implement a comprehensive group sales program
  • Lead strategic growth for the group sales program by researching and developing relationships with corporate partners
  • Identify opportunities to enhance visibility for The Second City Toronto
  • Collaborate with the marketing team to implement group advertising
  • Work with the Director of Marketing to facilitate sales strategies for the leadership team through networking events, social gatherings, and marketing collateral
  • Identify, prioritize, and target appropriate sales leads
  • Engage in significant out-of-office networking and sales activity designed to establish and maximize relationships with key targets
  • Establish criteria for recognizing, rewarding, and incentivizing high-volume clientele
  • Project manage creation and coordination of necessary group sales materials
  • Work closely with the Assistant General Manager and Audience Services team to manage reservations, holds, seating, pricing, and order fulfillment
  • Identify underdeveloped sales opportunities and develop service mechanisms for maximizing potential
  • Work with other city partners and organizations to broaden and enhance product offerings and opportunities
  • Develop sales strategies that align with audience development efforts and marketing initiatives for local restaurants, nonprofit and retail partners, and events
  • Develop and manage group sales budget ensuring fiscal efficiency and responsibility
  • Create, manage, and staff group sales events at the theatre
  • Demonstrate an ongoing commitment to our equity, diversity, inclusion and access initiatives and an ongoing commitment to an anti-racist culture and environment at The Second City
  • Relationship Management with all departments within Second City; Works, Production and Training Center
Requirements:
  • Proven track record of at least 2-3 years of sales experience in an entertainment, attractions, or travel & tourism setting
  • Entrepreneurial, outgoing, and personable, with a natural ability to network and build meaningful relationships
  • Service Excellence – Highly developed customer service skills, genuinely warm presence, a sincere and outgoing nature, strive for service excellence
  • Experience working in the business-to-business sales environment
  • Functional knowledge of event ticketing and hands-on experience with ticketing systems
  • Experience project managing within a sales environment
  • Demonstrated history of exceeding sales goals and quotas
  • Professional and positive demeanor and comfort communicating effectively in person, on the phone, and by email
  • Experience in supporting strategic partnerships and audience development programs
  • Demonstrated experience maintaining relationships with diverse audiences
  • Ability to work and collaborate with folks from many backgrounds and cultural experiences
  • Prepare contracts, event details & invoices. Track deposits and final payments
  • Strong written and oral communications skills
  • Adaptable to change and able to bring new ideas to the table that use our facility to the fullest
  • You have strong organizational skills and the ability to remain flexible to changing business needs
  • Mathematical Skills: Basic math functions such as addition, subtraction, multiplication, division, and analytical skills
  • Reasoning Ability: Must be able to work independently with minimal supervision and make sound decisions
  • Proficiency in Microsoft Word and Excel. Knowledge of salesforce.com is helpful
What We Offer:
  • A dynamic and creative work environment
  • A competitive salary and benefits package
  • The opportunity to work with a talented team of professionals
  • The chance to make a meaningful contribution to the success of The Second City

The Second City is an open, inclusive workplace and welcomes applicants who bring along with them diverse life experiences, including every permutation of economic and cultural backgrounds, orientation, ethnicity and points of view. We strive to continue our efforts to work with people who may otherwise be marginalized or underrepresented in our business and around our community.

All candidates for this role will be asked to authorize a background check and must be 21 and older. The Second City follows CDC guidelines and recommendations regarding safety measures to navigate the Covid-19 pandemic. To work at The Second City, you must show proof of being fully vaccinated against SARS-CoV-2. Applicants with medical or religious exemptions will be considered.

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