Digital Media Specialist

2 weeks ago

Toronto, Ontario, Canada Dentsu Media Full time
Digital Buyer Job Description

The Digital Buyer plays a crucial role in delivering exceptional digital strategies and performance-driven media solutions to meet client objectives. Working under the guidance of the Digital Media Manager, this role involves managing paid search and social programs for major clients, as well as supporting other teams as needed.

Key Responsibilities:
  • Develop and execute search campaign strategies, analyzing performance and making data-driven optimizations.
  • Provide strategic recommendations that drive clients' business objectives, identifying and resolving problems in a client-centric environment.
  • Ensure accurate pacing and budget management for client accounts.
  • Contribute to the development of best practices and adoption of new features or processes.
  • Deliver timely campaign overview reports and proactively identify opportunities to grow client business.
  • Maintain in-depth knowledge of client businesses, competition, and industry trends.
  • Stay up-to-date with the latest performance media methodologies and platforms.
Account Management:
  • Support the media team in managing client digital media, providing key data, budgets, and details as needed.
  • Build relationships with clients, setting and managing expectations to ensure optimal delivery of quality work and service.
  • Ensure accurate and timely invoicing of digital campaigns to clients, understanding and communicating under/over delivery to the Digital Media Manager and Account Team.
Research and Development:
  • Stay informed about key platforms and their effective utilization to provide insights that aid team and client planning.
  • Build relationships with key platform partners and attend industry events to stay updated on new media, trends, technology, and test features.
  • Demonstrate a keen interest and passion for digital marketing, making a concerted effort to stay on top of emerging trends.

Requirements:

  • Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing, or a related field.
  • A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display, and Programmatic.
  • Knowledge and hands-on experience with media planning and buying tools.
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Understanding of how Paid Search/SEM interacts with Display Media, Paid Social, and other traffic types.
  • Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video, and Shopping advertising is beneficial.

Additional Information:

The salary range for this position is $45k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits are available to all permanent employees.

Dentsu Media is committed to creating a workplace that reflects the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We strive to create a diverse and inclusive environment that fosters a stronger and more creative work environment that delivers better business results.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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