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Lead Partner Marketing Initiatives

2 months ago

Toronto, Ontario, Canada Equinix Full time

Equinix is a global leader in digital infrastructure, operating over 250 data centers worldwide. We empower businesses to connect their foundational infrastructure at software speed, enabling them to scale with agility, deliver exceptional experiences, and achieve sustainability goals.

We are seeking a driven Director, Partner Marketing Americas to spearhead the development and execution of partner marketing strategies and programs across the Americas region. This role is pivotal in creating demand-generating strategies, driving digital initiatives, crafting comprehensive marketing plans, and ensuring global consistency in partner marketing efforts.

Responsibilities
  • Lead and manage a team of partner marketing professionals to achieve ambitious goals.
  • Develop and implement innovative partner marketing programs that drive revenue growth and market share expansion.
  • Cultivate strong relationships with strategic partners, including distributors, value-added resellers (VARs), global systems integrators (GSIs), and alliances.
  • Collaborate closely with sales teams to align partner marketing initiatives with overall business objectives.
  • Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
  • Track and measure the effectiveness of partner marketing campaigns, providing insights and recommendations for continuous improvement.
Qualifications
  • 8+ years of proven experience leading partner marketing organizations within the technology industry.
  • Deep understanding of direct sales organizations and complex partner ecosystems.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Strong analytical and problem-solving abilities.
  • Experience with marketing automation tools and CRM platforms.