Sales and Marketing Director

5 days ago

Pickering, Ontario, Canada Campus Support Full time

{"Marketing and Sales Role": "We are seeking a highly skilled and experienced Sales and Marketing Director to join our team at Campus Support. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive sales and marketing strategy to drive occupancy and revenue growth at Amenida Senior Community.", "Key Responsibilities": "

* Develop and implement annual and quarterly sales, community engagement, and marketing plans in line with strategic goals
* Plan, develop, and execute sales and marketing strategy to obtain 100% occupancy at Amenida and strengthen community relations
* Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy
* Build Community Outreach by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance
* Ensure all marketing and admission packages are complete and on hand
* Monitor changes in marketplace, i.e. demographics, changing lifestyles and provide feedback to senior leadership

", "Marketing Responsibilities": "

* Create content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases, and media pitches
* Act as a storyteller by creating and curating shareable content for web, social, and offline initiatives
* Develop compelling content that inspires positive engagement and brand loyalty
* Proactively manage Amenida Senior Community's social media engagement including conversations, feedback, and questions, identifying any that would require attention
* Ensure marketing content is written with the brand in mind and guarantee the best user experience across all platforms

", "Requirements": "

* A minimum of 5 years of experience in a sales and marketing managerial role from Senior's Home and Retirement Industry
* Diploma or Degree from a recognized College or University in Marketing or Business
* Knowledge of Senior Home Industry is required
* Fluency in Korean and Chinese language is required (in addition to English)
* High standards of behavior, a professional attitude, and commitment to quality service
* Ability to exhibit a professional attitude and image with a commitment to quality service
* Thorough knowledge of Microsoft Office applications
* A class 5 driver's license and access to a reliable vehicle

"}

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    {"Job Title": "Sales and Marketing Director", "Location": "Pickering, Ontario", "Job Summary": "We are seeking a highly motivated and experienced Sales and Marketing Director to join our team at Amenida Senior Community. As a key member of our leadership team, you will be responsible for developing and executing sales and marketing strategies to achieve 100%...

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