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Sales and Marketing Director

2 months ago

Pickering, Ontario, Canada Campus Support Full time
{"title": "Sales and Marketing Director", "description": "Empowerment and Growth

We foster professional advancement through tailored training, hire based on attitude, and commitment to a culture of inclusivity and collaboration.

Community Engagement and Work-life Balance: Prioritizing social responsibility, we actively give back through our Foundation, while ensuring a balanced work-life harmony for personal and professional flourishing.

Key Responsibilities
  1. Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida and strengthen community relations.
  2. Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy.
  3. Develop and implement annual and quarterly sales, community engagement and marketing plans in line with strategic goals.
  4. Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc.
  5. Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.
  6. Ensure all marketing and admission packages are complete and on hand.
  7. Monitor changes in marketplace, i.e. demographics, changing lifestyles and provide feedback to senior leadership.
Marketing Responsibilities
  1. In collaboration with marketing department, create content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales material and corporate pitches, proposals and presentations.
  2. Act as a storyteller by creating and curating shareable content for web, social and offline initiatives.
  3. Develop compelling content that inspires positive engagement and brand loyalty.
  4. Proactively manage Amenida Senior Community's social media engagement including conversations, feedback and questions, identifying any that would require attention.
  5. Ensure marketing content is written with the brand in mind and guarantee the best user experience across all platforms.
  6. Enhance and streamline sales, marketing, customer service processes.
  7. Participate in the Quality Improvement Program.
  8. Collaborate with General Manager in managing P&L, streamline spending, financial reporting and payroll processing.

A minimum of 5 years of experience in a sales and marketing managerial role from Senior's Home and Retirement Industry.

Diploma or Degree from a recognized College or University in Marketing or Business.

Knowledge of Senior Home Industry is required.

Fluency in Korean and Chinese language is required (in addition to English).

High standards of behavior, a professional attitude and commitment to quality service.

Ability to exhibit a professional attitude and image with a commitment to quality service.

Thorough knowledge of Microsoft Office applications.

A class 5 driver's license and access to a reliable vehicle.

", "lang_code": "en"}