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Sales and Marketing Director

2 months ago

Pickering, Ontario, Canada Campus Support Full time

{"Marketing and Sales Role": "We are seeking a highly skilled and experienced Sales and Marketing Director to join our team at Campus Support. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive sales and marketing strategy to drive occupancy and revenue growth at Amenida Senior Community.", "Key Responsibilities": "

* Develop and implement annual and quarterly sales, community engagement, and marketing plans in line with strategic goals
* Plan, develop, and execute sales and marketing strategy to obtain 100% occupancy at Amenida and strengthen community relations
* Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy
* Build Community Outreach (hospitals, church, and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance
* Ensure all marketing and admission packages are complete and on hand
* Monitor changes in marketplace, i.e., demographics, changing lifestyles, and provide feedback to senior leadership

", "Marketing Responsibilities": "

* In collaboration with the marketing department, create content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases, and media pitches
* Act as a storyteller by creating and curating shareable content for web, social, and offline initiatives
* Develop compelling content that inspires positive engagement and brand loyalty
* Proactively manage Amenida Senior Community's social media engagement, including conversations, feedback, and questions, identifying any that would require attention
* Ensure marketing content is written with the brand in mind and guarantee the best user experience across all platforms

", "Requirements": "

* A minimum of 5 years of experience in a sales and marketing managerial role from Senior's Home and Retirement Industry
* Diploma or Degree from a recognized College or University in Marketing or Business
* Knowledge of Senior Home Industry is required
* Fluency in Korean and Chinese language is required (in addition to English)
* High standards of behavior, a professional attitude, and commitment to quality service
* Ability to exhibit a professional attitude and image with a commitment to quality service
* Thorough knowledge of Microsoft Office applications
* A class 5 driver's license and access to a reliable vehicle

"}