Marketing and Digital Strategy Coordinator

3 weeks ago

Montreal, Quebec, Canada Cogeco Connexion Full time

Marketing Lead Role:

Cogeco Connexion is seeking a skilled Marketing Lead to develop and execute comprehensive marketing strategies that drive growth, retention, and customer engagement. As a key member of a cross-functional squad, the Marketing Lead will work within an agile framework to collaborate with product owners and team members from Product, Sales, Digital, and other functions.

Key Responsibilities:

  • Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
  • Implement initiatives to boost sales based on feedback from sales channels and NPS surveys.
  • Set up a winback journey to recover accounts within a short period of time.
  • Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience and the delivered projects meet the acceptance criteria.
  • Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.
  • Oversee the creation of compelling content, including emails, direct mailing, case studies, and presentations, tailored for B2B/B2C audiences.
  • Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
  • Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.

Requirements:

  • Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
  • Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Creative thinking and problem-solving abilities.
  • Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
  • Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.

Education:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is a plus.

Experience:

  • Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.
  • Experience working in an agile team or squad, with a solid understanding of agile practices is a plus.

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