Account Manager

3 days ago

Edmonton, Alberta, Canada AutoTrader Full time
About the Role

We are seeking a highly motivated and experienced Account Manager to join our team at AutoTrader Corporation. As an Account Manager, you will be responsible for promoting our full portfolio of media solutions to clients within designated assignments and identifying and developing high-revenue accounts by using consultative sales techniques.

Key Responsibilities
  • Sales/Customer Service:
    • Develop customer accounts by proactively gathering and reviewing information to identify high-level sales opportunities.
    • Focus on the achievement of customer satisfaction, revenue generation within existing assignments, and long-term account goals in line with AutoTrader's vision.
    • Prepare business presentations and complete corporate profiles; design and implement sales strategies.
    • Effectively prepare before calling on the customer; conduct needs assessments and design proposals to address the customer's specific needs and maximize business potential.
    • Discuss advertising needs with customers; understand and promote AutoTrader products and services relevant to each customer in relation to the customer's own business objectives.
    • Understand customer wants so they can create need and sell on value instead of just product-based selling; demonstrate a continued personal concern for the customer to remind the customer of the value of AutoTrader.
    • Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue; ensure that client issues are dealt with efficiently while maintaining excellent customer relations; respond to client's needs with a sense of urgency.
    • Maintain strong knowledge of new and existing AutoTrader product offerings as well as new products in the market, industry trends, and new developments; understand current competitive conditions within the marketplace.
  • Territory/Account Management:
    • Complete weekly sales planners to ensure penetration of assigned territory and maintenance of existing client revenue base; proactively call on existing accounts; identify correct priorities and schedule sales calls accordingly.
    • Initiate post-sales activities to ensure advertising solutions continue to satisfy the customer's needs.
    • Contribute information to AutoTrader's market strategy by monitoring competitive products and reactions from clients; recommend new solutions and services by evaluating current solutions and identifying needs to be filled.
    • Spent most of their time out of the office, with clients, and work at penetrating, controlling, and retaining these accounts.
    • Meet sales targets and objectives for a specific client base.
  • Administration:
    • Maintain sufficient customer records to ensure proper territory organization and account administration.
    • Prepare a variety of status reports, including activity, closings, follow-up, KPIs, and adherence to goals/targets.
    • Presents and negotiates rates with clients; prepares and signs client contracts.
    • Ensure all documentation and reports are complete, accurate, and submitted to other departments within assigned timelines.
Requirements
  • Education and Experience:
    • Bachelor's degree in Liberal Arts/Marketing/Business discipline.
    • Minimum 5-8 years of direct sales experience working with national/large revenue accounts.
    • Proven results and consistency in achieving/exceeding sales targets.
    • Experience in intangible, media, and internet product sales.
  • Technical Skills and Competencies:
    • Ability to maximize results by systematically managing an account plan.
    • Driven to produce by increasing sales to existing accounts.
    • Ability to work the system for the customer by using internal resources to find solutions for clients.
    • Ability to educate customers through structured training.
    • Promotes customer relations by soliciting feedback and responding to inquiries at any hour; ability to solve problems before they get escalated.
    • Capable of developing relevant product knowledge specific to customer needs.
    • Ability to tailor images to fit customer expectations by adapting to different situations with sincerity and realism.
    • Strong closing techniques; using logical, incremental steps.
    • Intermediate-level computer skills in Microsoft Office and computer tools.
  • Soft Skills:
    • People skills; effective team player with strong communication (verbal & written) and listening skills.
    • Drive for results; ability to turn a customer from good to great.
    • Strong time and resource management skills along with organizational skills; ability to prioritize and quickly respond to customer requests.
    • Self-Development skills.
    • Problem-solving and analytical skills.

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