Content Strategist, Brand

2 days ago


Montreal, Quebec, Canada Shakepay Full time
About Shakepay

Shakepay is a Canadian fintech company that's revolutionizing financial services by making Bitcoin accessible and understandable to all. We're on a mission to usher in the Bitcoin golden age and give every Canadian their fair shake.

Job Description

We're seeking a skilled Content Strategist to join our product design team. As a Content Strategist, you'll play a crucial role in educating and inspiring our current and future customers about the benefits of Bitcoin. Your primary responsibility will be to craft savvy communications that resonate with our audience.

You'll have the opportunity to keep our customers informed about the latest product updates and share exciting industry news with our community. Your work will extend across our product, the Shakepay website, and our customers' inboxes, supporting acquisition and retention efforts company-wide.

Key Responsibilities
  • Craft strategic content: Develop and execute content strategies for diverse marketing channels, including email campaigns, website pages, blog content, social media, and others.
  • Collaborate cross-functionally: Partner with design, marketing, and product teams to generate innovative ideas and produce content that supports product launches, company updates, and on-going campaigns.
  • Drive brand messaging: Evolve and reinforce Shakepay's unique voice across communications platforms, creating narratives that align with our brand's missions and values.
  • Enhance customer experience: Create engaging and educational content that helps our customers understand Bitcoin, stay informed about product updates, and feel connected to our community.
  • Utilize research and insights: Reinforce your narratives with thorough research, data, and a healthy dose of experimentation to ensure effectiveness.
  • Innovate and experiment: Stay ahead of industry trends and experiment with new content formats and ideas to keep our communications fresh and impactful.
Requirements
  • Exceptional command of the English language.
  • A portfolio showcasing your relevant work, with a specific focus on marketing content including email, advertising, and social media samples.
  • Exceptional ability to handle feedback and edits adeptly, collaborating with stakeholders across the company, including peers, subject matter experts, and the Legal team.
  • Proven expertise in translating complex concepts into clear and accessible language for our audience.
  • Previous experience working under tight deadlines to deliver timely and up-to-date content.
  • Genuine enthusiasm for financial innovation and a strong alignment with Shakepay's mission.
Perks and Benefits
  • Competitive compensation and stock options: Get rewarded with competitive pay and join our employee stock option plan.
  • Health benefits from day 1: Access to comprehensive health and dental coverage, including health and wellness spending accounts.
  • Remote-friendly: Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.
  • Learning and development: A $2,000 annual budget for courses, certifications, and training to support your career growth.
  • Time off: 20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus.
  • Parental leave: Enjoy a parental leave top up to 100% of your salary for 18 weeks.
  • Home office setup: A MacBook, a $1,200 budget for home office improvements, and a monthly stipend for home and internet expenses.
  • Salary in bitcoin option: Choose to receive your salary in bitcoin – the soundest money to ever exist.
  • Team and company offsites: Whether team-specific or company-wide, these events offer a great chance to connect and collaborate in person.

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