Senior Event Management Specialist

7 days ago

Calgary, Alberta, Canada MatchaTalent Full time
About the Role

This is a senior-level position within the Technology Communications & Outreach (TCO) team, responsible for driving stakeholder engagement and promoting sustainability technologies. The ideal candidate will possess expertise in branding and marketing concepts, principles, and tactics, as well as proficiency in both English and Arabic languages.

Key Responsibilities
  • Event Management: Coordinate and manage global workshops, events, and conferences related to sustainability, climate change, and innovations in climate technologies.
  • Event Planning: Develop annual event and branding engagement plans for internal and external stakeholders.
  • Stakeholder Engagement: Arrange visits with VIPs, universities, and other relevant organizations or entities as required.
  • Marketing Strategy: Manage agency relationships, develop scopes of work, and oversee work programs.
  • Brand Management: Align, promote, and support corporate communication efforts.
  • Internal Communication: Establish and manage an internal communication governance system with periodic strategic reviews and bi-weekly tactical reviews.
  • Marketing Effectiveness: Track and measure the effectiveness of marketing efforts and strategies.
  • Content Creation: Develop marketing campaigns, brand collateral, and long-term strategies, overseeing the work of external consultants including web developers, videographers, and online platform vendors.
  • Market Research: Conduct extensive quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals.
  • Content Marketing: Support organizational growth by developing content marketing and demand generation strategies that drive awareness and engagement.
  • Event Calendar: Develop and implement a strategic external events calendar to drive awareness with new prospects and accelerate existing opportunities.
  • Event Execution: Create a centralized events calendar for email campaigns, overseeing their full lifecycle including creative/copy development, data segmentation, and reporting/analysis.
  • Event Brainstorming: Brainstorm and develop ideas for events.
  • Collaboration: Collaborate with external agencies to execute promotional events and campaigns.
  • Event Coordination: Coordinate with marketing and other professionals to ensure seamless event execution.
  • Target Audience: Plan and execute initiatives to reach the target audience for events through appropriate channels.
Requirements
  • Education: Bachelor's degree in Business Administration, Strategic Communications, Public Affairs, Journalism, Media, or a related field. A Master's degree is preferred.
  • Experience: Minimum of 7 years of work experience in event management.
  • Skills: Ability to work effectively both as a team player and independently. Strong analytical capacity, capable of addressing complex challenges and contexts. Demonstrated confidence, integrity, and collaboration. Excellent interpersonal and diplomatic communication skills, with a high degree of emotional intelligence and empathy.
  • Travel: Requires more than 50% travel worldwide, including Asia, Europe, Africa, the Americas, and various locations in the Middle East.

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