Associate Product Manager

6 days ago


Markham, Ontario, Canada PET VALU Full time
About the Role

We are seeking a highly motivated and detail-oriented Associate Product Manager to join our Private Brands team at Pet Valu. As an Associate Product Manager, you will play a key role in the development and launch of new private label products, working closely with cross-functional teams to ensure timely and on-strategy delivery.

Key Responsibilities
  • Product Development
    • Identify and develop new private brand opportunities and line extensions
    • Responsible for creating master label copy
    • Support the development of a strategic product plan that meets or exceeds category financial objectives
    • Act as a liaison between the project team and design team
    • Support the PM in chairing kick-off meetings to ensure team alignment to the project strategy
    • Manage product adherence to brand positioning, brand guardrails, and customer value proposition to drive brand loyalty and equity
    • Assist in the development of rationale and business cases for new product development, including financial feasibility, supplier selection, product and packaging features, sales projections, pricing recommendations, marketing, merchandising, and promotions
  • Project Management
    • Develop project timelines
    • Monitor the development and execution process to ensure on-time and on-strategy delivery of new products and updates to existing products
    • Manage the critical path for all active projects and report on project status
  • Vendor Management
    • Support the PM in chairing project kick-off meetings with the vendor/sourcing agent
    • Develop vendor-specific timelines and communicate all the information a vendor will require to support the on-time delivery of a project
  • Collaboration
    • Assist and capture meeting minutes during bi-weekly category management meetings
    • Chair weekly team meetings with the team to review the status of projects and help develop solutions to barriers/project delays
    • Work in collaboration with Category Managers & Associate Category Managers to understand category strategy and set appropriate product strategies and roadmaps to maximize private label penetration, market share, sales volume, and profitability of assigned product categories
    • Participate in department meetings to develop strategies, troubleshoot, and actively pursue innovative items, ingredients, and packaging ideas
    • Develop strong working relationships with key stakeholders, including Category Management, Supply Chain, Allocation, and Marketing, to ensure effective collaboration and execution of Private Brand strategies and plans
  • Reporting
    • Utilize available financial & management information systems to monitor sales results and other reporting as required
Requirements
  • Well-developed project management skills
  • Strong time management skills and problem-solving skills
  • Strong work ethic with a passion for detail and accuracy
  • Private Brands experience with a retailer is a plus
  • Excellent interpersonal and communication skills, both oral and written
  • Adept at working cross-functionally and collaboratively
  • Comfortable in a fast-paced environment
  • Willingness to roll up sleeves and get things done
  • Strong analytical skills an asset
  • Ability to multi-task and prioritize with a high sense of urgency
  • Possess the ability to connect with the merchandising organization and be able to convert opportunities into practical business strategies
  • Proactive thinker and doer – anticipate issues before they arise, has a strong pride of ownership to see projects through end to end
  • Relevant post-secondary education
Competencies
  • Customer Focus
    Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Business Acumen
    Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting their business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
  • Planning
    Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results.
  • Problem Solving
    Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
  • Drive For Results
    Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.


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