Private Label Product Manager

2 months ago

Markham, Ontario, Canada PET VALU Full time
About the Role

We are seeking a highly motivated and detail-oriented Associate Product Manager to join our Private Brands team at Pet Valu. As an Associate Product Manager, you will play a key role in the development and launch of new private label products, ensuring they meet or exceed category financial objectives.

Key Responsibilities
  • Product Development
    • Identify and develop new private brand opportunities and line extensions.
    • Responsible for creating master label copy.
    • Support the Product Manager in developing a strategic product plan that meets or exceeds category financial objectives.
    • Act as a liaison between the project team and design team.
    • Support the Product Manager in chairing kick-off meetings to ensure team alignment to the project strategy.
    • Manage and maintain product adherence to brand positioning, brand guardrails, and customer value proposition to drive brand loyalty and equity.
    • Assist in developing rationale and business cases for new product development, including financial feasibility, supplier selection, product and packaging features, sales projections, pricing recommendations, marketing, merchandising, and promotions.
  • Project Management
    • Develop project timelines.
    • Monitor the development and execution process to ensure on-time and on-strategy delivery of new products and updates to existing products.
    • Manage the critical path for all active projects and report on project status.
  • Vendor Management
    • Support the Product Manager in chairing project kick-off meetings with vendors/sourcing agents.
    • Develop vendor-specific timelines and communicate all necessary information to vendors.
  • Collaboration
    • Assist and capture meeting minutes during bi-weekly category management meetings.
    • Chair weekly team meetings to review project status and develop solutions to barriers/project delays.
    • Work in collaboration with Category Managers and Associate Category Managers to understand category strategy and set appropriate product strategies and roadmaps.
    • Participate in department meetings to develop strategies, troubleshoot, and pursue innovative items, ingredients, and packaging ideas.
    • Develop strong working relationships with key stakeholders, including Category Management, Supply Chain, Allocation, and Marketing.
  • Reporting
    • Utilize financial and management information systems to monitor sales results and other reporting as required.
Requirements
  • Well-developed project management skills.
  • Strong time management skills and problem-solving skills.
  • Strong work ethic with a passion for detail and accuracy.
  • Private Brands experience with a retailer is a plus.
  • Excellent interpersonal and communication skills, both oral and written.
  • Adept at working cross-functionally and collaboratively.
  • Comfortable in a fast-paced environment.
  • Willingness to roll up sleeves and get things done.
  • Strong analytical skills an asset.
  • Ability to multi-task and prioritize with a high sense of urgency.
  • Possess the ability to connect with the merchandising organization and convert opportunities into practical business strategies.
  • Proactive thinker and doer – anticipate issues before they arise, with a strong pride of ownership to see projects through end to end.
  • Relevant post-secondary education.
Competencies
  • Customer Focus
    • Dedicated to meeting the expectations and requirements of internal and external customers.
    • Gets first-hand customer information and uses it for improvements in products and services.
    • Acts with customers in mind, establishing and maintaining effective relationships.
  • Business Acumen
    • Knows how businesses work, including current and possible future policies, practices, trends, and information affecting the business.
    • Aware of the competition and knows how strategies and tactics work in the marketplace.
  • Planning
    • Accurately scopes out length and difficulty of tasks and projects.
    • Sets objectives and goals, breaking down work into process steps.
    • Develops schedules and task/people assignments, anticipating and adjusting for problems and roadblocks.
    • Measures performance against goals and evaluates results.
  • Problem Solving
    • Uses rigorous logic and methods to solve difficult problems with effective solutions.
    • Probes all fruitful sources for answers, seeing hidden problems and providing honest analysis.
  • Drive For Results
    • Can be counted on to exceed goals successfully, consistently performing at a high level.
    • Bottom-line oriented, pushing self and others for results.

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