Sales Enablement Lead

3 weeks ago

Mississauga, Ontario, Canada Finastra Full time
Reporting to the Head of Marketing for Retail Lending, the Sales Enablement Lead will be responsible for defining and creating the go-to-market (GTM) analysis, messaging and internal sales training for our Retail Lending products – covering compliance and consumer / commercial lending software solutions sold in the US.

The role involves translating our solution offering into a value proposition and sales message to allow the Sales organization, and select partners, to demonstrate and sell the solutions effectively.

In this role, you will work with Sales (including Pre-Sales), Marketing and Product Management to provide the necessary GTM information for our product suites, acting as the voice of the customer and the market to support product and customer success.

The main deliverables and responsibilities

As a Sales Enablement Lead your key responsibility will be for go-to-market (GTM) planning:

1. Collaborate with Sales, Marketing and Product Management to define annual and product-specific GTM messages for our Lending products, including developing relevant documentation and marketing materials (solution overviews, factsheets, website content etc.)
2. Manage the overall internal product launch planning process to ensure all stakeholders (across all levels of seniority) are engaged and that deliverables are completed according to the required launch timelines.
3. Develop training materials and host training sessions to ensure the Sales organization is equipped with the appropriate knowledge and messaging to demo and sell solutions effectively.
4. Deliver regular and effective communication on GTM messaging internally, e.g. via emails, team calls and SharePoint.
5. Plan and execute user groups to ensure appropriate feedback into the product organization on roadmap and strategy from key clients.

The required skills, knowledge & experience:

1. 5+ years' experience across banking products in a finance or corporate setting
2. 5+ years' experience managing and influencing multiple stakeholders of all backgrounds and levels, including the ability to work strategically and collaboratively across departments
3. Good knowledge of the banking landscape, industry and trends
4. Experience of Sales, Marketing or Product Management in relation to banking products
5. Excellent presentation and communication skills, with the ability to interact internally (and with select customers) to determine critical product and sales messaging needs.

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