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Sales Strategy

1 day ago

SaintPatricedeSherrington, Canada Vegpro International Inc. Full time

Reporting to the Vice President, Commercial Strategy and Sales, the Sales Strategy & Revenue Growth Manager analyzes market dynamics, consumer behavior, and competitive data to develop and deploy commercial strategies aligned with Vegpro’s growth objectives

Main responsibilities

- Make clear and actionable pricing & promotion strategy recommendations

- Design and implement price-pack architecture

- Conduct channel margin analysis across retail and other sales channels to identify optimization opportunities

- Perform volume forecasting and cannibalization analysis to support strategic decision-making

- Model portfolio impact and P&L scenarios to evaluate pricing and investment decisions

- Lead the development of our assortment and merchandising tactics

- Lead the new product presentations with support from the commercial team

- Lead commercial annual planning activities

Qualifications

- Bachelor’s degree in Business, Economics, Finance, or a related field

- More than five (5) years of experience in pricing strategy, revenue management or sales strategies

- Strong analytical skills and proficiency in tools such as Nielsen, Excel and visualization platforms.

- Excellent communication and presentation skills.

- Excellent collaboration and communication skills with internal stakeholders

- Autonomous, adaptable, and proactive in fast-paced and evolving environments

- Ability to influence without authority

- Bilingualism (French and English) required, to collaborate effectively with all members of the sales team

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