eCommerce Marketing Manager

4 weeks ago

Mississauga, Canada Edgewell Personal Care Italy S.R.L. Full time

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Position Summary

We are looking for a motivated and creative eCommerce Marketing Manager to join our marketing team and help us grow our online presence and sales across multiple categories and brands. The eCommerce Marketing Manager will be responsible for understanding the market landscape and ensuring that our online presence is optimized. They will work with the brand team to ensure a strong digital shelf presence and media support. The eCommerce Marketing Manager will coordinate with brand, sales, and agency teams to develop effective and efficient performance media plans to hit KPIs and will oversee the execution of plans to ensure excellent execution. This role will work across the brand and category portfolio, and across owned sites and retailer sites. It will require a strong project manager, communicator, and collaborator. This reports to the Head of Marketing.

Responsibilities

1. Audit existing eCommerce assets for accuracy, completeness, and compliance with brand guidelines and retailer requirements.
2. Track and report on eCommerce asset performance and take action to optimize.
3. In partnership with the brand team, develop creative for new assets to support new item launches and item changes, leading the creative process and ensuring the timely publication of assets.
4. Conduct market research and competitive analysis to identify best practices and opportunities for improvement.
5. In partnership with brand and sales team, lead relationship with performance media agency to plan, set KPIs, and recommend investment levels.
6. Track, report, and take action to optimize performance media execution in collaboration with media agency.
7. Maintain up to date brand websites, supporting the brand team on assets, applying SEO, and ensuring timely upload of assets.
8. Lead implementation of third party applications on websites and eComm platforms.
9. Track web traffic statistics and highlight key observations and make recommendations for optimization.

Qualifications

1. 3+ years of experience in digital shelf management/merchandising and performance media management.
2. Experience working on Amazon, Walmart and LCL retail sites to achieve marketing and sales objectives.
3. Demonstrated ability to manage the demands of a complex portfolio of products and categories.
4. Demonstrated ability to develop strong business relationships among cross-functional groups.
5. Experience in data analysis, reporting and generating actionable insights.
6. Attention to detail and strong project management skills.
7. Experience working with an agency a plus.
8. Experience with Shopify, BazaarVoice, Salsify, Stackline is a plus.

The salary range for this position is 104,000 - 136,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

Edgewell endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment & selection process. Please contact Donna McGarrity at Donna.McGarrity@Edgewell.com.

#LI-JB1

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

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