Performance Marketing Manager, Ecommerce

2 weeks ago

Mississauga, Canada Reckitt Full time

**Performance Marketing Manager, eCommerce**

**Mississauga**, **Ontario**

**Competitive Salary & excellent benefits package**

Responsible for delivery of performance excellence across Reckitt Canada e-commerce business. Building and Delivering E-Business strategies across power brands such as Lysol, Finish, Airwick etc. Partnering with key E-Commerce platforms such as Amazon (1st Party and 3rd Party), Last Mile (Instacart etc.), Pure Play and Bricks & Clicks designing lower funnel activations. PM Manager will be responsible for identifying and driving paid/owned/earned lower funnel activations across platforms. Research competitor data to understand current industry trends to stay competitive and develop best practices for E-Commerce business. Important to represent the end consumer and bring in their perspective and insights to add value within the broader E-Commerce team. This role will be the main point of contact for brand performance and work closely with commercial, digital transformation, innovation, and brand functions to bring the overall e-commerce strategy to life. You'll:

- Lead the online performance strategy for Reckitt’s Hygiene portfolio
- Build in-depth understanding of the category, competition dynamics, brand portfolio, pricing, and promotional plot
- Run testing to continuously optimize the user experience and hence improve conversion and traffic
- Build a comprehensive media plan based on activating the right levers such as promo recommendation, portfolio strategy and innovation recommendation, media activation (demand capture as well as demand creation)
- Ability to build, run and optimize performance marketing campaigns in search and other platforms
- Build a clear targeting strategy (based on identified consumer and category insights); reach strategy to suppress multiple touch points within the retailer ecosystem (Amz/ WMT); messaging hierarchy across different touchpoints
- Align with commercial teams on hero SKU strategy, promotional strategy and communication strategy
- Work closely with search/media team to maximize targeting & campaign objectives based on analysis of past campaign performance
- Responsible for media outperformance by ensuring low CAC and high ROAS
- Able to bring together data points from various data systems (POS, media metrics, category metrics) to holistically look at the business impact
- Understand all information pertaining to ePOS and brand P&L for e-business
- Proficient with data systems and technology platforms. Starts becoming the team champion on systems such as Pacvue, ABVP, PowerBI, Edge Market Share etc
- Have a good understanding of budget management, planning annual calendars for Reckitt brands in the E-Commerce space to hit growth targe
- Track monthly spends and ensure optimization of funds across several brands, retailers and tactics throughout the year and key sync periods such as Prime Day, Black Friday

**You’ll succeed because**

you're passionate about using data to grow brands across digital platforms. You've:

- Educational Background - Degree educated from a US/Canadian or an Internationally recognized University
- 2-4 years’ experience in digital marketing/ brand marketing/ content marketing
- Experience in planning, optimization and executing ecommerce performance campaigns in leading platforms like Amazon, Instacart, LCL etc.
- Career in leading CPG company/ e-commerce/ e-retailer a plus
- Research & A/B testing experience a plus
- Understanding of media, digital campaigns, and SEO practices
- Cross function exposure to other business operations
- Strong analytical skills
- Entrepreneurial and financially & commercially astute

**You’ll love it because**

you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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