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Digital & Ecommerce Marketing Manager
4 months ago
The Crump Group Inc. is a family-owned and operated premium pet treat manufacturer. Started in 2006, we have successfully established 3 market leading brands (Caledon Farms, Crumps Naturals AND Dog Delights) distributed throughout Canada and the United States. We are looking for an experienced Digital Ecommerce Manager to aid in the growth of our brands in Canada and United States.
- Work in a category that is consistently growing
- Target consumers that LOVE their pets
- Impact sales lead strategy for all of North America
- Drive relevance and growth of owned channel ecommerce sales
- Impact community & culture in a positive way.
**Responsibilities**:
As an eCommerce & Digital Marketing Manager, you will:
- Lead all elements of growth for our owned channel sales with the objective to step chance performance for a portfolio of brands. This position is responsible for three DTC brand sites.
- Develop full consumer journey strategy for owned channels including upper funnel and lower funnel conversion. Develop and executes A/B testing approach for: e-commerce, digital & social, driving acquisition and conversion while optimizing costs
- Collaborate with sales team to ensure customer channel content is optimized, tested, and performing as per best practice. Collaborate on 3rd party e-commerce merchandising, promotional content including campaigns & managing reviews.
- Analysis of DTC business model and suggest optimizations to enable scale for growth.
- Develop CRM plans, including consumer journey and data management.
- Provides input into marketing & communication planning; and work with agency partners to Manage SEO;
- Suggest strategies and development roadmap based on review of business analytics and brand strategies. Supervise & manage projects from inception to execution
- Collaborate with developer, and team to establish site analytics. Manage site taxonomy, merchandising, and site search;
- Lead development of increasing KPIs, such as conversion
- Research and formulates ways to optimize user experience
- Maintain working knowledge of best practices for mobile, desktop
- College/university degree in Marketing, ecom, website
- 3-5 years experience creating omni-channel consumer strategy for the web
- Excellent organizational skills
- Experience in data management, and familiarity with Shopify, Salsify, Figma, Google Analytics.
- Superior attention to detail
- Self-motivated and highly efficient
- Exceptional planning, organization and time management skills
- Experience with cross functional team (brand, product, social, logistics, sales, and virtual teams)
- Knowledge and proven experience in SEO
- Google analytics literate
- Proven ability to communicate and influence across teams.
- Strong business acumen and problem-solving skills
- A consumer first mindset
**A Few Extra Ingredients**
- Ability to motivate staff in a positive manner.
- Mechanically inclined and able to troubleshoot.
- Team player with a positive attitude.
- Work well within time restraints and able to meet deadlines.
- Speak and write effectively in English.
- Demonstrates attention to detail.
- Safety conscious.
- Physically able to perform all duties.
The Crump Group is committed to equity, inclusion in employment and diversity. We celebrate diverse perspectives and you will be part of building a more diverse workforce to enhance our competitive position and enrich our culture.
The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements.
