Key Account Manager

7 days ago


Greater Toronto Area, Canada Clover Leaf Seafoods Full time

Key Account Manager, Sales – Western Canada

In 1889 the Clover Leaf brand was first introduced to Canadians when the company began operating the first commercial salmon cannery on the Fraser River near Vancouver, British Columbia.

Over the last 135 years, Clover Leaf has grown to offer a variety of seafood products including canned tuna, salmon, sardines, oysters, mussels, clams, and shrimp. Clover Leaf is consistently voted by Canadians as the #1 most trusted brand for canned seafood. Today, canned seafood is bought by 70% of Canadians. Clover Leaf is the #1 brand in the category, with over 40% share of the market and 90% brand awareness. Clover Leaf Seafoods offers seafood under the Clover Leaf and Brunswick brands. Brunswick is the #1 brand of canned sardines in Canada. Our International division, Bumble Bee Seafoods International, exports to over 40 countries around the world, and Brunswick is the #1 brand of Sardines in the Caribbean region.

Clover Leaf Seafoods, along with our U.S. affiliate, Bumble Bee Foods, form one of North America’s largest branded seafood companies. In 2020, Clover Leaf Seafoods, along with Bumble Bee Foods, was acquired by our long-time partner, FCF Company Ltd. FCF is a privately held company and one of the world’s largest marine trading companies, with 50 years of experience in the supply of tuna and other seafood. With FCF as a strong strategic owner, Clover Leaf Seafoods is well-positioned for future growth.

Our Beliefs: Delicious, protein-rich, versatile, convenient, and affordable. We believe seafood is one of the greatest foods on the planet.

Our Purpose: Feeding people’s lives through the power of the ocean.

Our How: Trusted brands offering seafood products that are delicious, nutritious, and accessible.

As a company of seafood lovers, we have made it our mission to discover new, innovative, and more sustainable ways to source foods from the ocean for our family of brands and help others discover seafood goodness. We offer the largest range of certified sustainable seafood in the canned seafood category.

Key Account Manager, Sales – Western Canada

Reporting to the Director of Sales, the primary objective of this role is to execute “best in class” performance on key sales objectives. This is achieved by assisting with the development, implementation, and achievement of departmental objectives. You will lead the sales & operations process of forecasting/volume planning, and work closely with the teams within Sales, Demand Planning, Finance, Marketing, & Revenue Marketing.

What You’ll Do Here:

You will assist with fostering relationships with our Western Canada sales customers with some exposure to event planning (annual sales meeting and quarterly director meetings). You will provide accurate forecasting, and account planning, reports as necessary. Lastly, you will promote our volume, shares, and net sales objectives to their targets, as well as leading our customers category development.

- Drive “best in class” planning and sales execution/expectations to maximize revenue, margin, and share.
- Create and execute sales plans in conjunction with demand planning, marketing, revenue management, and finance to enhance sales results.
- This is done by:
- Forecasting monthly, quarterly, and annually.
- Build annual promotion plans.
- Sales budgeting process and input.
- Coordinate the launch of New Products.
- Account planning.
- Information sharing.
- Monitor and report on key metrics, along with recommended actions to resolve any problems.
- Develop annual volume plans in partnership with Finance, Marketing, and Demand Planning.
- Cultivate strong working relationships with both internal partners (Finance, Sales, Demand Planning, Customer Service) and external partners as needed.
- Act as the key sales liaison for any product recall activity.

What You Bring to the Team:

- University degree in Business or Commerce.
- 5+ years of experience in the CPG Food / Beverage industry in sales or key account management roles.
- Excellent interpersonal, written, and verbal communication skills.
- Must be familiar with the operations of Microsoft Suite Products.
- Specifically, MS Word, PowerPoint, and Excel.
- Extensive prior experience analyzing, interpreting, and presenting Nielsen data (and data insights) is required.
- Familiarization with POS systems such as NIQ and IRI is ideal.
- Previous experience in CAS, SAP, and/or COGNOS is ideal.
- Ability to use data analytics to provide actionable insights, with the ability to make decisions and execute action(s) based on the data.
- Demonstrated capability of the Sales process, with familiarization of pricing and trade spend at a CPG company in Canada.
- The ability to collaborate, negotiate, and/or influence functions and/or organizations to effectively achieve the desired results.
- The ability to effectively work in a team environment, as well as individually, to deliver results.
- The ability to prove your initiative, developing and delivering plans and/or programs to the successful outcome.

Why Work for Clover Leaf Seafoods?

- We are a medium-sized company with a collaborative and inclusive culture.
- We work efficiently as a team and provide an environment where you can make an impact on the business.
- As part of our “focus forward” value to build the future for our company, we are committed to continuously evolving and learning together as a team.
- We are proudly a “people-focused” company, knowing that the best and only true way to achieve our company mission is through our people.

What We Offer:

- Engaging and agile workplace culture, collaborative and inclusive teams.
- Investing in our people through numerous learning and development programs such as GROW.
- A variety of wellness benefits, employer-paid health and dental premiums. Employee Assistance Program, access to virtual health care, and more.
- Commitment to resource sustainability.
- Tuition reimbursement opportunities.
- Recognition and rewards through our programs.
- Company matching pension plan.

Clover Leaf Seafood fosters diversity, inclusion and belonging within and across our organization. We welcome all to apply, including women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity. Interested applicants can apply directly.

Clover Leaf Seafood is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.


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