Marketing Coordinator

4 weeks ago

Markham, Canada Rosedale International Education Full time

The Role

We’re looking for a creative and motivated Marketing Coordinator to drive the expansion of our marketing initiatives. In this role, you will be instrumental our growth by helping scale our marketing campaigns across both B2B and B2C areas.

As a Marketing Coordinator, you will contribute to various aspects of our marketing efforts, including managing social media campaigns, fostering influencer collaborations, coordinating events, and creating compelling content. This is a fantastic opportunity to make a significant impact within a dynamic and fast-paced marketing team while collaborating with leading global institutions.

What We Do

Rosedale International Education Inc. (RIE) is a global education and technology provider based in Toronto, Canada, with a mission to reshape the future of worldwide education.

RIE owns and operates Rosedale Global High School, which partners with international schools and government organizations to deliver the Canadian Ontario Secondary School Diploma (OSSD)program locally, using collaborative in-person programs and digital technology.

A Day in the Life

- Campaign support: Assist in planning, coordinating and executing marketing campaigns and digital events across various channels, including email and social media.
- Content: Develop and edit marketing or sales materials, including social media posts, blogs, graphics, videos, emails, presentations, brochures and website content. Collaborate with other departments and external partners to create visuals that align with brand guidelines.
- Social media: Help manage social media accounts by scheduling posts, monitoring engagement, and responding to comments. Research trends and contribute to developing innovative social media strategies.
- Market research: Help conduct research on industry trends, competitors, and audience behavior to inform social media and content marketing strategies.
- Partnerships: Help grow and manage our channel and school partner networks.
- Collaboration with Internal Stakeholders: Work with internal teams to support various departmental initiatives, including internal communications, presentations, educational workshops etc.
- Branding: Ensure consistent and accurate use of branding across all materials.
- Analytics and reporting: Monitor marketing KPIs and gather insights on marketing campaign performance. Compile reports to recommend improvements.
- Administrative tasks: Maintain marketing calendars, project timelines, and content libraries.

Who You Are

- 1-3 years of experience in marketing
- College or bachelor's degree in marketing, communications, or a related field is an asset.
- Experience working in the education industry is an asset.
- Familiarity with content marketing tools (Canva, Photoshop, Illustrator, After Effects, Premiere Pro etc.).
- Experience in creating content and managing social media accounts on platforms like Meta, TikTok and LinkedIn.
- Strong written and verbal communication skills with a knack for storytelling
- Analytical mindset with the ability to interpret data and optimize campaigns for performance.
- And creative thinker who’s not afraid to bring fresh ideas to the table.
- Adaptive ability to work closely with internal or external stakeholders to create visually compelling marketing and sales materials that align with brand guidelines and campaign objectives.
- Strong project management and comfortable working in a fast-paced environment where priorities or projects can shift quickly.

How We Support Our People

- 2 weeks paid time off
- Official company-wide holiday for two weeks during holiday break (additional 7 days PTO)
- Access to skills and education training through our programs
- Hybrid work environment (at least 2 days per week in office) with flexible working hours
- Extended health benefit plan

Rosedale International Education’s Commitment

Rosedale International Education is proud to be an Equal Opportunity Employer and is committed to providing equal opportunity for all employees and applicants.

Rosedale International Education provides a work environment free of discrimination and harassment. Employment decisions are based solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants to bring their unique skills, experiences, and outlook to our work environment.

Rosedale International Education is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Rosedale International Education strives to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact hr@rosedaleedu.com.

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