Undergraduate Recruitment Specialist

3 weeks ago

Waterloo, Canada University of Waterloo Full time

Overview:
**Term: 1 Year**

Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), responsible for communicating with and providing information for secondary school students, their families, and school officials regarding admission policies, academic programs, and other aspects of university life to help guide their decisions about post-secondary education. In light of research that confirms the impact of effective high school recruitment visits, plays a crucial role in the successful realization of undergraduate enrolment management goals and the safeguarding of UWaterloo’s high-quality reputation by developing relationships with prospective applicants.

**Responsibilities**:
Responsible for significant independent travel to provide informed representation of UWaterloo at Canadian high schools and at post-secondary information events
- Responsible for significant travel to present UWaterloo’s strengths; help prospective students visualize a UWaterloo experience; build effective relationships with prospective students and their families; and provide complete and accurate information about programs, co-op, the admissions process, and any other details required by prospective students
- Responsible for acting as a key informed representative and ambassador for UWaterloo and for exhibiting a consistently high level of maturity, professionalism, and credibility to act as UWaterloo’s face-to-face spokesperson with all audiences
- Represents UWaterloo at Ontario University Regional Fairs (OURFs) throughout Ontario, typically involving two or three OURF visits in one day interacting with 30 - 100+ secondary students at each as well as their parents and school personnel
- Visits and/or connects virtually with secondary schools throughout Ontario on an individual or tag-team basis to meet with students who are interested in finding out more about UWaterloo, at each school conducting a 30-minute presentation to a group of students, holding small-group counselling sessions, and meeting with school personnel to provide up-to-date UWaterloo information
- Participates in and contributes to UWaterloo’s success at the annual Ontario Universities’ Fair (or online alternative), promoting UWaterloo to prospective students and their parents by providing information by delivering professional and engaging presentations throughout the weekend
- Participates in and contributes to the success of the Fall Open House, a Saturday event that typically takes place at the beginning of November to provide an opportunity for prospective students and their families to visit the campus, experience a full tour, become familiar with why students choose UWaterloo, and speak (in person or virtually) with individuals to obtain answers that will help them make informed decisions
- Responsible for completing extensive training prior to the beginning of the recruitment visit schedule, including polishing the delivery of effective and engaging presentations that incorporate compelling stories about the UWaterloo experience
- Attends the provincial Recruitment Workshop
- Shares feedback about high school audiences and UWaterloo materials with the M&UR team to help with the development and enhancement of undergraduate recruitment strategies
- Carefully confirms the logistics for any travel and exercises judgment in obtaining assistance or determining a creative solution for any problems that may arise
- Responsible for maintaining awareness of cultural, language, religious, political, socio-economic, and any other relevant factors in UWaterloo’s younger student recruitment markets
- Responsible for ensuring effective follow-up communication with prospective students
- As required, undertakes recruitment travel to visit high schools and attend UWaterloo recruitment events across Canada outside Ontario

Collaborates, advises, and consults
- Collaborates with and advises the Manager, Liaison with respect to any challenges that arise with respect to high school recruitment travel, including obtaining accurate answers to any unforeseen questions that may arise
- Co-operates closely with the M&UR team; the RO Admissions team and other staff; the St. Jerome’s University recruitment team; and colleagues in the faculties, professional schools, university colleges, and other departments who have a vested interest in undergraduate recruitment
- Proactively shares knowledge so that all M&UR team members can incorporate new information and techniques into their strategies

Acquires, understands, and applies current, relevant market research and institutional knowledge
- Keeps fully informed and knowledgeable about all aspects of programs, admissions, student life, visual identity and branding, success after graduation, and other issues related to undergraduate prospective students, applicants, and admitted students, including all relevant research, communications, recruitment initiatives, and how any changes im

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