Assistant Brand Manager

2 weeks ago

Kingston, Canada Unilever Full time

Job Title: Assistant Brand Manager - Surf

Location: Kingston

Work Level: 1C

JOB PURPOSE

Surf is one of the largest brands within Unilever UKI’s Home Care category (RSV over £141m, +5% value sales) and is the 2nd biggest brand in the category in volume.

Surf is trusted by people around the world and in the UK to deliver clean laundry and long-lasting fragrance at great value. In recent years Surf has gone from strength to strength delivering strong penetration, sales and share growth. Consumers love Surf not only for fantastic fragrances and great value but also for being a positive and uplifting brand with a light-hearted take on laundry. The communication is hyper-relevant to the UK, including the current ‘Perf with Surf’ communications that feature reality TV star Gemma Collins. Surf has also launched into Tiktok, speaking in a culturally relevant and engaging way to our younger consumers. Playful limited editions and new fragrances also form a key element of the brand’s growth plan, as well as recently launching into a brand-new category for Surf, disinfectants.

Surf is also becoming ever more sustainable with more concentrated formulations, less plastic and more renewable ingredients as part of our Home Care Clean Future strategy.

We are looking for a passionate, business-savvy and digitally smart marketer with an appetite to help drive transformational growth and take this fantastic brand to even greater heights.

RESPONSIBILITIES

You will be supporting the Brand Manager in the implementation & execution on the Surf brand in the UKI Home Care market, driving growth through marketing activities.

This will include:
- Supporting the Brand Manager in implementing the UK brand strategy and development of the marketing programmes and purpose-led programmes.- Supporting the Brand Manager in the development of creative assets working closely with creative agencies.- Assisting with the commercial delivery of the brand incl. monitoring and reporting in market performance and action planning.- Working with cross-functional teams to develop and launch innovations, including pack price architecture optimisations, and review success with post launch evaluations and 100 day tracking.- Delivering campaigns and marketing activities: collaborating across functions, teams & agencies; bringing teams together to deliver strong digitally led, omnichannel marketing plans.- Crafting content with a digital-first mindset and working closely with the Digital Hub team to deliver this with excellence to consumers, tracking, monitoring and assessing performance on-going in order to optimise and adapt.- Representing Home Care within the business, as the key source of knowledge on brand performance and plans.- Presenting to Retailers and other internal and external stakeholders.- Managing projects & budgets.

ALL ABOUT YOU

To be successful in this role you will need the following:
- Strong project management skills, with proven success of leading team/s to execute challenging & complex projects, including innovation/renovation development.- The ability to work confidently and productively with multiple cross functional teams, with strong communication, presentation skills and stakeholder influencing abilities.- Have a balance of creativity & science: can think creatively & strategically, with strong business mindset. Being commercially minded with proven track-record of successfully managing a P&L and budgets. Be creative with an eye for aesthetic & design, a passion for creative excellence & with experience developing communications and assets.- Numeracy & data analysis skills for insight development.- You are hungry to understand all the nuances of new categories/segments and emerging channels: have high standards, attention to detail and have an entrepreneurial and ‘can-do’ approach, be able to work with and unlock change and complexity to deliver results.- Passion about our consumers, our brands & our purpose.- Ambition to learn & proactivity in your own development: learning about the brands & Unilever, but also challenging process and bringing new ways of thinking & behaving.- Be able to demonstrate the Unilever Standards of Leadership and champion the consumer, shopper and customer in everything they do.

NOTES

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Wes Scott on

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Equity, Diversity & Inclusion at Unilever | Unilever


Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in

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