Digital Marketer

5 months ago


London, Canada Sbenati Dentistry Full time

**Position Overview**:
**Primary Responsibilities**:

- **Digital Advertising Expertise**: Lead the design, implementation, and management of cutting-edge advertising campaigns on Google Ads and Facebook Ads platforms. Monitor campaign performance meticulously, analyze metrics for insights, and continuously optimize for enhanced ROI.
- **Website and Landing Page Optimization**: Utilize expertise to develop and optimize websites and landing pages. Implement strategies for conversion rate tracking and optimization to maximize online conversions and engagement.
- **Google Analytics Proficiency**: Deploy Google Analytics to gather actionable insights, monitor website traffic, user behavior, and campaign performance to inform strategic decisions and optimizations.
- **Content Creation & Media Management**: Edit, retouch, and optimize media content in alignment with our brand guidelines and objectives. Efficiently manage our digital media library for accessibility and organization.
- **Google Business Profile Management**: Enhance and regularly update our Google Business Profile to ensure accuracy, improve visibility, and engage with our online community through reviews and interactions, promoting a positive online reputation.

**Qualifications**:

- Bachelor’s degree or Diploma in Marketing, Digital Media, or a related field, with graduation from a post-secondary institution (in Canada or internationally).
- Minimum 4 years of experience with Facebook Ads, Google Ads, and Google Analytics.
- Strong capabilities in photography and videography, including proficiency in Adobe Photoshop, Lightroom, Premiere Pro, or equivalent editing software.
- Certification or training in Google Ads and Facebook Ads platforms.
- Excellent understanding of digital marketing trends, SEO, content marketing, and best practices.
- Exceptional communication and interpersonal skills, with strong written and verbal English capabilities.
- Ability to thrive in a fast-paced environment and adapt to changing priorities.

**Preferred Skills**:

- Experience in SEO and content marketing.
- Familiarity with other social media advertising platforms.
- Ability to work in a fast-paced environment and adapt to changing priorities.

**Physical Requirements**:

- Ability to operate photography and videography equipment.

This position offers a unique opportunity to play a pivotal role in shaping the digital landscape of Sbenati Dentistry, driving forward our marketing initiatives with your expertise and creativity.

Pay: $55,126.89-$67,763.93 per year

**Benefits**:

- Dental care

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

**Experience**:

- Google Ads: 4 years (required)
- Facebook Advertising: 4 years (required)
- Landing page building: 4 years (required)

Work Location: Hybrid remote in London, ON N6H 5K6



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