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Manager, Brand

3 months ago

Toronto, Canada IntouchCX Full time

**About IntouchCX**

IntouchCX is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world's biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through actionable insights and analytics.

**About the Job**

IntouchCX is searching for a strategic, creative, energetic, driven marketing leader with strong B2B brand management, events experience and communication skills that thrives in a fast-paced, team-oriented environment, and strives for success and results. Does this sound like you? Read on

Reporting to the Director of Brand & Customer Marketing, the Manager of Brand & Events will oversee and lead all external and internal brand and event marketing initiatives, across multiple platforms and formats to drive engagement, conversion, retention & leads. This individual should be a true thought leader and an expert in all things related to events marketing and brand awareness, consistency, segmentation and localization, analytics and meaningful measurement.

**As Manager, Brand & Events, You Will**
- Oversee brand plan and manage brand strategy from concept to execution
- Manage brand architecture, ensuring the brand nomenclature is followed consistently across the organization and naming of new products and features are developed and effectively integrated into our brand architecture
- Develop brand guidelines that will be leveraged by cross-functional teams, such as marketing, growth and operations, to execute global, regional, and customized campaign initiatives
- Refine and elevate brand image and messaging, clearly articulating and reinforcing a consistent positioning around our core brand pillars
- Manage acquisition brand strategies, as needed, including brand management of new acquisitions, and driving synergies as the organization continues to grow
- Implement and manage event strategy in conjunction with marketing leadership to strengthen the quality of our pipeline and deliver high quality prospect leads
- Develop and oversee internal and external event planning processes for in person and virtual conferences, trade shows, corporate training and events
- Oversee and manage the annual event budget
- Execution of sponsorships including coordination of internal resources, deadlines, design elements and vendor management
- Manage internal stakeholders, outside suppliers, agencies, consultants, vendors, negotiations and contracts for events
- Train and support campus marketing coordinators and event contractors
- Track and report ROI by monitoring and measuring the success of events and evaluate results against organizational goals while iterating for improvement
- Manage prospect and client campus visits and events in conjunction with sales and operations teams, campus director and facilities
- Execute against the brand annual KPIs and play an integral role in the development of Marketing's yearly plans to achieve brand goals

**Requirements**:
**As Manager, Brand & Events, You Have**
- A Bachelor's degree or higher or equivalent combination of education and experience and training
- 5+ years experience in brand marketing, developing strategies to position and evolve brands in the marketplace according to specific organizational goals
- 5+ years experience in event planning and execution preferred
- Strategic thinking and planning
- Experience handling large budgets and delivering large global initiatives
- Excellent project management skills
- Excellent leadership, interpersonal, written & verbal communication skills
- Ability to manage multiple work streams concurrently
- IntouchCX provides Equal Employment Opportunities in accordance with all provincial and federal laws. IntouchCX is committed to ensuring equality of opportunity in all aspects of employment and does not discriminate based on protected characteristics._
- Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws._

**Benefits**

**Benefits of Working as a Manager, Brand & Events**
- Competitive salary ranges from $60,000 - $80,000 CAD (dependent on experience, certifications, and portfolio)
- Industry-leading medical, vision, and dental benefit plans + paid time off benefits
- Amazing career growth opportunities