Associate Brand Manager, Incubator Brands

1 week ago

Toronto, Canada Riverside Natural Foods Ltd. Full time

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain - and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together. Join us as our** Associate Brand Manager, Incubator Brands.**

**Purpose of Position**: The Associate Brand Manager on the Incubate Team will play a pivotal role in shaping the future of our company by supporting research initiatives and driving the development of new and innovative brands. This individual will be supporting all brand lifecycle activities, from ideation to market launch, ensuring strategic alignment with the company's goals.

Reporting directly to the Director Incubator Brands, the Associate Brand Manager will be instrumental in driving the incubation strategy, shaping new brand opportunities, and aiding in the development and launch of innovative products. Additionally, this role will lead the management and execution of brand initiatives for established Incubator brands (currently Good To Go).

**Key Responsibilities**:

- ** Market Research and Trend Analysis**:

- Collaborate with Director, Incubator Brands and Innovation team to identify market trends, white space opportunities, and consumer insights.
- Leverage market research to inform brand strategies and ensure alignment with the overall incubator strategy.
- Own the reporting of brand performance in market and over various marketing tactics.
- ** Brand Development and Marketing Tactics**:

- Work closely with the Director and Senior Brand Manager, Incubator Brands to translate incubator strategy into compelling brand concepts.
- Develop and execute comprehensive brand marketing tactics, ensuring alignment with the brand’s overall goals.
- ** New Product Development**:

- Collaborate with R&D Innovation team to identify and develop new product ideas that align with consumer research insights.
- Defining Go-To-Market Strategy that consider competitive and consumer trends and market needs across brand, category, and channel to inform price, channel, and shelving strategies.
- Developing sales materials (i.e. sales decks, sell sheets) to support launches using data-driven recommendations.
- ** Cross-Functional Collaboration**:

- Engage with cross-functional teams, including R&D, finance, and commercialization, to ensure seamless execution of brand initiatives.
- Project ownership and leadership of innovation and renovation projects, working cross-functionally with R&D, Engineering, Category, Sales, Supply Chain and Finance to deliver successful launches on-time and on-budget
- ** Launch and Test-and-Learn Approach**:

- Support the launch of new brands/products, managing them through a test-and-learn approach (small scale tests) until they are ready to be commercialized.
- Think outside the box to help create customized and innovative go-to market strategies for new products in new categories.
- ** Performance Measurement and Analysis**:

- Lead monthly, quarterly, and annual analysis for the Incubate team, evaluating brand and business performance.
- Measure the financial impact of investments, institutionalize learnings, and optimize marketing spend for efficiency. Specifically tracking the efficiency and ROI and new marketing tactics used for new brands.
- ** Incubate Team Administration**
- Lead monthly budget management routines and reporting for Incubate

**Education & Qualifications**:

- Degree in Business, or related fields.
- Previous Co-op or Internship experience in Brand at a CPG preferred
- Demonstrated leadership and teamwork in undergrad-related experiences (i.e. class projects or clubs)

**Skills & Abilities**:

- Strong leadership skills and ownership mentality.
- Strong analytical skills
- Strong communication skills
- Team player with ability to work effectively across functions and cross culturally interfacing with all levels of management; possessing the strong ability to influence.
- Strong project management skills and is comfortable with ambiguity and adaptable to change.
- Self
- starter individual, with entrepreneurial spirit who enjoys working in a fast-growing organization and is motivated to create an impact - entrepreneurial spirit
- Strong strategic thinking, creative thinking, and problem-solving capabilities.
- Embraces, demonstra

  • Associate Brand Manager- Canada

    4 weeks ago

    Toronto, Canada Post Consumer Brands Full time

    Business Unit Overview: At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team! Brand: With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal...

  • Associate Brand Manager, Coffee

    4 weeks ago

    Toronto, Canada Restaurant Brands International Full time

    **About Restaurant Brands International**: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®,...

  • Associate Brand Manager

    2 days ago

    Toronto, Canada Canadian Tire Corporation Full time

    **Help us boldly shape retail in Canada** Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on...

  • Brand Associate

    6 days ago

    Toronto, Canada Rogers & Company Chateau, Villa & Estate Wines Full time

    Rogers & Company, Chateau, Villa & Estate Wines is a leading importer of premium wines into Ontario. Based in Toronto, we are a family owned and operated business since 1984. We have introduced and established markets for some of the world’s greatest wine estates with a focus on wines from California, Italy, and France. We continue to seek out special...

  • Senior Brand Manager

    3 weeks ago

    Toronto, Canada FGF Brands Full time

    Job Description We’re a naan traditional company… Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern...

  • Associate Brand Manager

    4 weeks ago

    Toronto, Canada Tilray Full time

    **Associate Brand Manager - Toronto, ON** **_About Tilray Brands Inc._** Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better - one person at a time - by inspiring and empowering the worldwide...

  • Senior Brand Manager

    3 weeks ago

    Toronto, Canada FGF Brands Full time

    Job DescriptionWe’re a naan traditional company…Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern...

  • Senior Brand Manager

    3 weeks ago

    Toronto, Canada FGF Brands Full time

    Job DescriptionWe’re a naan traditional company…Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern...

  • Brand Associate

    2 weeks ago

    Toronto, Canada LINDT & SPRUNGLI. Full time

    We are looking for an enthusiastic and keen individual to fill the role of** Brand Associate.** Reporting to a Marketing Director, the **Brand Associate** is responsible for providing coordination and execution support to the brand and segment portfolio. This role encompasses project coordination, budget control, product development, advertising & promotion...

  • Brand Ambassador

    3 days ago

    Toronto, Canada Sovereign Brands Full time

    Sovereign Brand Ambassador – One year contract Come Join the World's Most Innovative Wine & Spirits Company! Sovereign Brands is partnering with Corby Spirit and Wine Ltd., an affiliate of Pernod Ricard to help grow its brand presence in Canada. We are currently looking for a game changer to cover SW Ontario Including University Towns, London, Hamilton,...

  • Brand Ambassador

    2 days ago

    Toronto, Canada Sovereign Brands Full time

    Sovereign Brand Ambassador – One year contract Come Join the World's Most Innovative Wine & Spirits Company! Sovereign Brands is partnering with Corby Spirit and Wine Ltd., an affiliate of Pernod Ricard to help grow its brand presence in Canada. We are currently looking for a game changer to cover SW Ontario Including University Towns, London, Hamilton,...

  • Associate Brand Manager, Brand Communications

    6 days ago

    Toronto, Canada The Kraft Heinz Company Full time

    Description Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all...

  • Brand Ambassador

    2 days ago

    Toronto, Canada Sovereign Brands Full time

    Sovereign Brand Ambassador – One year contractCome Join the World's Most Innovative Wine & Spirits Company! Sovereign Brands is partnering with Corby Spirit and Wine Ltd., an affiliate of Pernod Ricard to help grow its brand presence in Canada. We are currently looking for a game changer to cover SW Ontario Including University Towns, London, Hamilton,...

  • Brand Ambassador

    2 days ago

    Toronto, Canada Sovereign Brands Full time

    Sovereign Brand Ambassador – One year contractCome Join the World's Most Innovative Wine & Spirits Company! Sovereign Brands is partnering with Corby Spirit and Wine Ltd., an affiliate of Pernod Ricard to help grow its brand presence in Canada. We are currently looking for a game changer to cover SW Ontario Including University Towns, London, Hamilton,...

  • Associate Brand Manager, Beverages, TH, CPG

    3 days ago

    Toronto, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®,...

  • Brand Management Specialist

    6 days ago

    Toronto, Ontario, Canada FGF Brands Full time

    Key ResponsibilitiesBrand & Category Leadership: Be the go-to expert on the category across North America, developing strong partnerships with internal stakeholders.Develop Brand Growth Strategies: Develop long-term and short-term strategies to grow your Brands in a competitive marketplace.Track Market Performance & Brand Equity: Strong understanding of...

  • Associate Brand Manager

    3 days ago

    Toronto, Canada Colgate Palmolive Full time

    No Relocation Assistance Offered 158594 - Toronto, Ontario, Canada Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...

  • Associate Project Manager, Incubator

    2 weeks ago

    Toronto, Canada DECIEM Full time

    **WHAT ON EARTH IS DECIEM?** Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and...

  • Associate Brand Manager

    2 weeks ago

    Toronto, Canada Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and...

  • Associate Brand Manager

    4 weeks ago

    Toronto, Canada McCain Foods (Canada) Full time

    **Position Title**:Associate Brand Manager **Position Type**: Regular - Full-Time **Position Location**: Toronto HQ **Grade**: Grade 05 **Requisition ID**: 17689 We know the importance that food plays in people's lives - the power it has to bring people, families and communities together. Our purpose is to bring enjoyment to people’s lives through...