Marketing Manager

6 months ago

Cambridge, Canada 401 Auto Full time

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as _trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leade_rs in all aspects of who they aspire to be daily.

**Location: 2200 Eagle Street North, Cambridge**

**Hours**:Monday - Friday | 8am - 5pm**

**Compensation: Up to $150,000**

You will focus on creating, improving and implementing content across our social media and all other marketing platforms.
The goal is to deliver compelling, impressive and effective marketing programs that will help our business and growth.

**What You Will Be Doing**:

- Oversee marketing department.
- Evaluating and developing our marketing strategy and marketing plan.
- Developing and producing promotions and promotional events with managers and organize them efficiently
- Understanding and developing budgets and finance, including expenditures, research and development appropriations and profit-loss projections.
- Coordinating marketing projects from start to finish.
- Organizing company events, trade shows, and all major events.
- Build on and execute the 401 Auto RV Group’s organic marketing content by growing our audience, increasing engagement and driving conversions and interest.
- Collaborate with internal departments to create buzz and excitement around new products, partnerships, employment opportunity/employer branding and other corporate messaging
- Monitor google accounts and DMs to ensure they meet the 401 Auto RV Group’s branding and professional image and direct/escalate inquiries as appropriate
- Protect the company’s brand and keep a consistent pulse on relevant Canadian automotive & RV news and trending topics
- Provide insights for the organization based on social listening, market trends and platform innovations
- Utilize analytical ability to evaluate customer experience across multiple channels and customer touchpoints
- Write and generate engaging and thought-provoking content as required

**What You Bring to the Table**:

- Successful completion of post-secondary education in communications, digital marketing, or public relations
- 3+ years of experience in social media marketing, content marketing and communications at management level.
- Developing social content for an automotive company is considered an asset
- Proven ability to manage budgets.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Technically savvy and knowledgeable in social media platforms as outlined above and how to optimize each platforms use
- Strong understanding of social analytical tools such as Google Analytics, Hootsuite and Webtrends Analytics
- Strong understanding of social media metrics and the ability to convey them to internal partners
- Working knowledge of graphic design tools ie: Photoshop, Illustrator, Canva
- Proven ability to be highly innovative, and effective in creating visually appealing content
- Exceptionally strong communication skills - written, verbal and interpersonal
- An entrepreneurial spirit and creative mindset
- Valid G Driver's License and acceptable driving record

**So **why work for us?**
- The 401 Group of Companies is privately owned and 100% Canadian
- 20+ State-of-the-art facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
- A high energy, fast paced and fun work environment with various initiatives and rewards
- Individual and team-oriented coaching, mentoring, and training
- Opportunities for career path planning, growth, and advancement from within
- Health & wellness benefit enrolment opportunities
- Employee referral bonus opportunities
- Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
- A corporate swag e-site for employees exclusively
- Perkopolis enrolment
- On-site Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and service. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

If you have a growth mindset like us, we'd love to see your resume and have a conversation. The opportunities at the 401 Group of Companies are endless

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