Marketing/business Development Manager

3 weeks ago

Vaughan, Canada Campisi LLP Full time

**Job Title: Marketing Manager**

**Company Overview**: Campisi LLP is a leading Personal Injury firm dedicated to providing exceptional representation to individuals and families who have suffered injuries due to negligence. With a commitment to client advocacy and a track record of success, we strive to ensure our clients receive the compensation and justice they deserve. As we continue to grow and expand our services, we are seeking a talented and experienced Marketing Manager to join our team.

**Position Overview**: The Marketing Manager will play a key role in developing and implementing strategic marketing initiatives to enhance the visibility and reputation of Campisi LLP. This role requires a creative thinker with strong project management skills, a passion for storytelling, and a deep understanding of digital marketing strategies.

**Key Responsibilities**:

- **Business Development**:

- Identify potential referral sources, strategic partnerships, and networking opportunities to generate new business leads.
- Develop and nurture relationships with key stakeholders, including medical professionals, insurance companies, and community organizations.
- Track and analyze business development efforts to measure ROI and identify areas for improvement.
- **Content Creation and Management**:

- Research, write, and edit articles, blog posts, case studies, and other content to showcase the expertise and thought leadership of the firm.
- Collaborate with legal professionals to develop content that educates, informs, and engages our target audience.
- Manage content calendar and ensure timely publication across various platforms.
- **Niche Practice Development**:

- Identify emerging trends and opportunities within the personal injury legal industry.
- Develop marketing strategies to promote specialized practice areas and differentiate the firm from competitors.
- Work closely with attorneys to create targeted marketing campaigns tailored to specific practice areas.
- **Social Media Management**:

- Develop and execute social media strategies to increase brand awareness and engagement.
- Create compelling content for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Monitor social media channels for trends, feedback, and opportunities to participate in relevant conversations.
- **Website Maintenance and Optimization**:

- Coordinate with web developers to ensure the firm's website is up-to-date, user-friendly, and optimized for search engines. Evaluate our current platforms and provide recommendations on go forward strategy.
- Regularly review website analytics to track performance and identify areas for improvement.
- Implement SEO best practices to improve organic search rankings and drive traffic to the website.
- **Event Planning and Coordination**:

- Plan and execute in-person and virtual events, such as seminars, webinars, and networking mixers.
- Coordinate event logistics, including venue selection, catering, invitations, and promotional materials.
- Evaluate the success of events based on attendance, participant feedback, and lead generation metrics.
- Participate at various Trade Shows either as a booth presenter or as a participant.
- **Other Marketing Initiatives**:

- Stay informed about industry trends, competitive landscape, and best practices in marketing and advertising.
- Identify opportunities for innovation and improvement in marketing strategies and tactics.
- Collaborate with internal teams, including attorneys, paralegals, and administrative staff, to ensure alignment and consistency in messaging and branding.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Minimum of 8 years of experience in marketing, preferably in the legal or professional services industry.
- Strong writing and editing skills, with the ability to craft clear, concise, and compelling content.
- Proven track record of developing and executing successful marketing campaigns across multiple channels.
- Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Knowledge of SEO best practices and web analytics tools, such as Google Analytics.
- Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Creative thinker with a passion for storytelling and a keen eye for detail.

**Benefits**: Campisi LLP offers a competitive salary and benefits package. We are committed to supporting the professional growth and development of our team members and providing a collaborative and inclusive work environment.

Pay: $89,233.83-$106,494.63 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Wellness program

Flexible Langua

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