Marketing Manager

2 weeks ago

Vaughan, Canada J Dass Full time

Marketing Manager

J Dass and its affiliates Is looking for a Marketing Manager who is responsible for planning, implementing, and overseeing marketing strategies to promote our products/ services. Marketing manager will collaborate with various departments to create cohesive and effective marketing initiatives that aligns with the overall business goals. Marketing Manager will be involved in identifying target audiences, crafting compelling messaging, and selecting appropriate channels for reaching potential customers. Marketing Managers will stay abreast of industry trends, consumer behavior, and competitive landscapes to make informed decisions and adjustments to marketing plans. The role demands a balance of creativity and strategic thinking, as marketing managers navigate the evolving landscape of consumer preferences and competitive markets.

**Duties and Responsibilities**
The role of a marketing manager encompasses a wide range of duties and responsibilities. Here are some key aspects of the role:

- Strategic Planning: Develop and implement comprehensive marketing strategies to achieve the company's objectives. Conduct market research to identify trends, opportunities, and competitor activities.
- Campaign Management: Plan and execute marketing campaigns across various channels, such as digital, social media, traditional advertising, and events. Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
- Brand Management: Oversee the development and maintenance of the company's brand identity. Ensure consistent messaging and branding across all marketing materials.
- Team Leadership: Manage and lead a team of marketing professionals, providing guidance and support. Collaborate with cross-functional teams, such as sales and product development, to align marketing efforts with overall business goals.
- Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Track expenses and report on the effectiveness of marketing initiatives.
- Digital Marketing: Oversee digital marketing efforts, including website management, SEO, SEM, and social media. Stay updated on digital marketing trends and incorporate relevant strategies into the overall marketing plan.
- Public Relations: Build and maintain relationships with media outlets and key industry influencers. Manage public relations efforts to enhance the company's image and handle crisis communications when necessary.
- Analytics and Reporting: Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.
- Market Segmentation and Targeting: Identify target customer segments and tailor marketing strategies to effectively reach and engage those audiences.
- Regulatory Compliance: Stay informed about relevant marketing regulations and ensure that all marketing activities comply with legal requirements.
- Innovation and Adaptation: Stay abreast of industry trends and innovations, and incorporate new and creative approaches into marketing strategies.
- Networking: Represent the company at industry events, conferences, and trade shows to build relationships and promote the brand.

**Preferred skills and qualification**:
- Bachelor's degree (or equivalent) in marketing, business, public relations or related field.- Proficiency with online marketing and social media strategy.- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools- Willingness to travel.

J_Dass

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