Marketing Coordinator

3 weeks ago

Thornhill, Canada Vaughan Physiotherapy Clinic Full time

**Who We Are**

Vaughan Physiotherapy Clinic is a leading provider of physiotherapy services in the Greater Toronto Area. Founded with a commitment to proactive healthcare, we believe in educating our patients and delivering exceptional, personalized care. Our team consists of highly qualified physiotherapists and dedicated administrative staff who work collaboratively to help our patients achieve their recovery goals. As we continue to expand, we are proud to maintain the personal touch that defines our clinic while embracing innovative marketing strategies to reach more individuals in need.

**Why We Need You**

Our clinic is experiencing significant growth, and we aim to extend our renowned rehabilitation services to a broader community. We are seeking a strategic and experienced Marketing Manager to lead our comprehensive marketing initiatives. You will play a crucial role in managing and optimizing our marketing channels, creating engaging content, and driving patient engagement and retention. By leveraging both existing and new marketing channels, optimizing content and outreach strategies, and utilizing advanced analytics, you will help align our marketing efforts with the clinic's goals and drive data-informed decisions.

**Key Responsibilities**

**1. Industry Insight**
- **Market Analysis**:

- Identify and analyze local competitors to understand their services, pricing, and marketing strategies.
- Examine patient demographics to understand age, gender, location, and common health concerns.
- Stay updated on healthcare regulations, insurance policies, and industry standards affecting marketing practices.
- **Healthcare Consumer Behavior**:

- Map patient journeys from recognizing health issues to seeking treatment.
- Research patient preferences regarding convenience, expertise, personalized care, and technological advancements.
- **Industry Trends**:

- Monitor emerging physiotherapy techniques and technologies.
- Assess the role of telehealth and mobile apps in patient care.
- **Actions**:

- Conduct surveys and focus groups to gather patient insights.
- Attend industry conferences and webinars.
- Develop comprehensive reports to inform marketing strategies.

**2. Metrics and Analytics Setup**
- **Performance Dashboards**:

- Utilize tools like Metricool and Google Analytics to collect and analyze data from all marketing channels.
- **A/B Testing**:

- Analyze data to determine significant results and optimize campaigns accordingly.
- **Actions**:

- Set up dashboards within the first month.
- Begin A/B testing key campaign elements by month two.
- Provide monthly analytics reports with actionable insights.

**3. Marketing Strategy Documentation**
- **Develop Replicable Strategies**:

- Create a standardized marketing plan template outlining objectives, target audience, messaging, channels, tactics, timelines, and KPIs.
- Document successful campaigns as case studies for future reference.
- **Standard Operating Procedures (SOPs)**:

- Define editorial guidelines for brand voice, tone, style, and formatting.
- Outline workflow processes from content ideation to publication.
- Establish protocols for social media posting, engagement, and partnership outreach.
- **Actions**:

- Complete initial marketing plan and SOP documentation within the first two months.
- Regularly update documents as strategies evolve.

**4. Content Creation Management**
- **Scheduling Content Sessions**:

- Organize monthly planning meetings with therapists and staff to brainstorm and plan content.
- Maintain an editorial calendar to schedule content themes and publishing dates.
- **Professional Visuals**:

- Coordinate professional photography and videography sessions.
- Create high-quality media, including patient testimonials, treatment demonstrations, and facility tours.
- **Brand Consistency**:

- Maintain consistent use of colors, fonts, and logos across all visual content.
- Develop templates for social media posts and other marketing materials.
- **Actions**:

- Schedule initial content sessions in the first month.
- Develop a three-month content plan with themes and topics.
- Produce at least two reels and a set of high-quality photos within the first month.

**5. Brand Homogeneity**
- **Consistent Messaging and Design**:

- Clearly define mission, vision, and key messages to guide all communications.
- Develop a comprehensive brand guidelines document detailing visual elements and communication style.
- Ensure cross-channel alignment of branding across website, social media, and print materials.
- **Staff Training**:

- Educate all employees on brand standards and guidelines.
- **Actions**:

- Finalize brand guidelines within the first six weeks.
- Conduct a brand audit to ensure consistency across all existing materials.
- Hold training sessions for staff on brand standards.
- **Automated Personalized Campaigns**:

- Segment patients based on demographics, behavioral data, and engagement levels.
- **Campaign Type

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