Social Media Coordinator

6 months ago

Thornhill, Canada Pfaff Automotive Full time

Social Media Coordinator

Honda of Thornhill Thornhill, ON L4J1A1
**Who We Are
At Pfaff Automotive Partners, we’re united by a passion for cars, and we’re as crazy about them. It’s about more than just selling and servicing cars. We’re passionate about long-term relationships with our teammates, clients, and communities. We love driving the cars we sell, and we love the people that own and drive them.

Now, in partnership with Lithia and Driveway, North America’s second-largest publicly-traded dealership group (NYSE:LAD), We are focused on making, buying, and servicing a car and or motorcycle as easy as possible - with a diverse set of brands and deep e-commerce capabilities that provide modern customers an unlimited range of options to suit their needs and lifestyles.

**Reports to**:
General Manager

**Summary**
As a Social Media Coordinator, you will be responsible for visiting various store locations, and working with the marketing team to capture engaging content, scheduling posts, and responding to customer inquiries on social media platforms.

**Responsibilities**:

- Visit multiple dealership locations to capture high-quality photos and videos for social media content.
- Create engaging and visually appealing social media posts, including graphics, captions, and hashtags, to promote our brand and products/services.
- Schedule and publish social media posts across various platforms (e.g., Instagram, Facebook, TikTok) using social media management tools.
- Monitor and analyze social media performance metrics (e.g., engagement, reach, conversions) to identify trends, opportunities, and areas for improvement.
- Engage with customers by promptly responding to inquiries, comments, and direct messages in a professional and friendly manner.
- Monitor brand mentions and relevant conversations on social media platforms and address customer concerns or escalate them to the appropriate team members, if necessary.
- Collaborate with marketing and sales teams to ensure social media content aligns with overall marketing strategies and objectives.
- Stay up to date with social media trends, industry best practices, and emerging platforms, and make recommendations for incorporating them into our social media strategy.
- Manage social media content calendars, ensuring timely and consistent posting across platforms.
- Participate in brainstorming sessions to generate fresh ideas for social media campaigns and promotions.

**Requirements**:

- Collage Diploma in marketing, communications, or a related field (or equivalent experience).
- Demonstrated passion for social media and a solid understanding of various social media platforms.
- 1-2 years' experience in creating and managing social media content for brands, either through internships, personal projects, or previous work experience.
- Proficiency in using social media management tools (e.g., Hootsuite, Later, Full Throttle) and photo/video editing software (e.g., Adobe Photoshop, Adobe Premiere Pro, Canva).
- Excellent written and verbal communication skills, with the ability to craft compelling content and engage with customers in a professional manner.
- Strong attention to detail and organizational skills to manage multiple store locations and social media accounts effectively.
- Creative mindset with the ability to think outside the box and come up with innovative ideas for social media campaigns.
- Basic knowledge of analytics and the ability to interpret social media metrics to drive data-informed decisions.
- Flexibility to travel to different store locations on a regular basis and work occasional evenings or weekends for special events or promotions.
- Familiarity with the retail industry or previous experience in a multi-store environment is a plus.

**What’s in it for you
In addition to a fast-paced, exciting environment that rewards the entrepreneurial spirit, we offer excellent pay plans, benefits packages for full-time employees, professional training and development, and advancement opportunities throughout our dealer group, such as:

- Discounted programs to enhance employee experience
- Enhanced vacation policy, based on tenure
- Track Days & Budget Car Track Challenge
- Seasonal Employee Events
- Support in career advancement
- Robust training and development programs
- RRSP/DPSP/TFSA
- Company paid Life Insurance, Accidental Death & Dismemberment
- Comprehensive Health and Dental and extended Health Care
- Employee Assistance Program Tuition Reimbursement

If you are passionate, customer focused, and thrive in a team environment, we encourage you to apply. We thank all applicants for their interest in Pfaff Automotive Partners - please note due to the volume of applicants, only those selected for an interview will be contacted.

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