Specialist, Marketing

7 months ago

Toronto, Canada The Cadillac Fairview Corporation Ltd Full time

**_Role Impact:_**

The Specialist - Marketing (Experience) will bring experience and passion to design, build, and execute bold, unique, and memorable experiences for our customers across all our retail properties. This role will aim to ensure that our customers have a positive perception of CF and optimal visit at our experiences and will maximize the value to deliver against program goals and KPIs.

The Specialist - Marketing (Experience) will have the opportunity to support and execute CF’s high priority and most impactful Experience programs including Holiday, Home of Team Canada, and Creative Entertainment.

**_ What you will deliver:_**
- Participate in the experience ideation and design led by the Senior Manager - Experience and help to execute experiences with excellence. Execution responsibilities may include, but not limited to, contributing to the brief or Request for Proposal (RFP) documents for agencies, collaborating with external agency and CF property team on the physical experience build, planning and communicating experience schedules to key stakeholders, building playbooks for staffing or customer service training, or monitoring the execution against experience KPIs.
- Is constantly curious to look for opportunities to improve, solve problems and ultimately optimize the experience design for the CF customer.
- On-site monitoring and support of the Marketing Experience will be required at launch and periodically throughout the campaign to ensure success against KPI’s and positive customer experience.
- Required accurate budget and invoice management as well as reconciliation tracking for responsible Experience programs to ensure they are delivered on budget.
- Work closely with Marketing Intelligence to help integrate key learnings and insights into Experience programs, support setting of KPIs for experiences and any survey or research work required to track, analyze, and report performance of programs against key KPIs.
- Actively tracks industry trends, best practices, and innovation to eagerly test and learn new opportunities. Brings a high level of passion for Customer Experience and Event Management.

***_What your strengths are:_**
- High level of attention to detail and accountability
- It will be critical that this role has a strong attention to detail in management and execution to project timelines, budget management and overall task accountability.
- Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
- Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals, budgets, and timelines.
- Strong team building skills at a specialist level and act as a strong role model against CF Values amongst the team.
- Knowledge in project management tool Asana, an asset.
- Knowledge in budget and invoice management tools, an asset.
- Knowledge in Google Suite

***_What you need to succeed:_**
- Minimum 3 years of marketing experience
- Post-secondary education preferably in Business, Marketing, Communications, Digital Marketing or Event Marketing.

**_ Why you should join us:_**

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

**Are you someone who believes in our values?**
- **Aim Higher** - we strive to exceed expectations
- **Own Your Expertise** - we empower ourselves and each other
- **Collaborate Effectively** - we bring the right people together to get the right results
- **Engage with Empathy** - we objectively consider the needs of others
- **Embrace Change** - we drive, learn from, and adapt to change

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. **We’re ready to meet you there - are you?

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