Marketing Specialist

5 months ago

Toronto, Canada Informa Connect Full time

**Company Description**
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

The Marketing Specialist will be responsible for executing marketing campaigns to grow the target audience and/or client databases, drive consent to market, and encourage target prospects to engage with relevant Informa content. The specialist will develop and deliver a wide range of multi-channel marketing activities. The Marketing Specialist also drives community engagement, increasing community membership, web traffic, and conversions.

The key objective of the role is to help execute marketing campaigns that result in target prospects engaging with our brands/products/services and gaining hard traction. This role will primarily focus on managing marketing tactics for the One Of A Kind Show.

**_
Responsibilities_**
- Partner with colleagues and external agencies to define marketing tactics along the customer journey, build brand awareness and consideration, and drive the acquisition of new audiences.
- Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (eg roundtable events; webinars; op-eds; news insights).
- Manage social platforms calendars on Sprinklr and pull reports to suggest improvements.
- Manage marketing lists and follow database best practices.
- Recommend social media tactics aligned to brand strategy, write and schedule all planned social posts.
- Manage online communities on META, Pinterest, TikTok etc.
- Manage website updates via Core/AEM tool (ongoing updates and uploads).
- Work with external agencies and partners to develop campaign creative work and produce event signage and advertising.
- Ensure that all market-facing materials are on brand according to brand guidelines.
- Maximize usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
- Be accountable for the allocated budget.
- Be present at select shows in person to support show execution.

**Qualifications**
- Demonstrable experience in Campaign Management, executing a strategy that raises awareness, generates interest and desire, and solicits action.
- Proven ability to write content for social media/web pages
- samples will be requested.
- Graphic design and video editing skills for social media reels, carousels and other posts
- samples will be requested.
- Understanding of design and marketing/advertising creative principles - ability to judge quality of creative ad design.
- Community management background / driving organic social media engagement.
- Content marketing experience: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
- Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
- Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
- Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
- Prior experience of coordinating projects, ability to prioritize and manage time efficiently.
- 2+ years Practical experience of collateral production and design.
- Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront.
- Experience with promoting events and digital activities that generate engagement.

**Additional Information**
- Learning and development plan to assist with your career development
- 10 days PTO plus 4 days for volunteering and a day off for your birthday
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration

  • Marketing Specialist

    4 weeks ago

    Toronto, Ontario, Canada Puulse Marketing Full time

    About This RoleWe are seeking a skilled Marketing Specialist to join our team at Puulse Marketing. As a Marketing Specialist, you will be responsible for marketing internet, phone, TV, and mobility products to residential customers in various markets around Ontario.Key ResponsibilitiesFace-to-face, over the phone, and via video conference marketing of...

  • Marketing Communications Specialist

    4 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    About the RoleWe are seeking a Marketing Communications Specialist to join our team at ADVANCE ENDOSCOPY AND SPECIALIST CENTRE. As a key member of our marketing team, you will be responsible for developing and implementing communication strategies to promote our services and enhance our brand presence.Key ResponsibilitiesDevelop and implement communication...

  • Digital Marketing Specialist

    6 months ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Marketing Communications Specialist

    4 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Marketing Communications SpecialistAbout the Role:Develop and implement communication strategies to enhance the company's brand and reputation.Evaluate and refine existing communication programs to ensure maximum impact.Oversee the preparation of public written materials, including reports, briefs, and website content.Represent the company within various...

  • Digital Marketing Specialist at Advance Endoscopy

    2 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Job Summary: We are seeking a skilled Digital Marketing Specialist to join our team at Advance Endoscopy and Specialist Centre. As a key member of our marketing department, you will be responsible for developing and implementing effective communication strategies to promote our medical services. This role requires a strong understanding of digital media and...

  • Global Paid Media Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Full time

    Unlock Your Potential in Digital MarketingWe are seeking a highly skilled Global Paid Media Marketing Specialist to join our dynamic team at Flight Centre Travel Group (FCTG). This exciting opportunity will enable you to utilize your expertise in paid media and drive business growth across various digital channels.About the RoleExecute global paid media...

  • Marketing Coordinator Specialist

    3 weeks ago

    Toronto, Ontario, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    Job SummaryWe are seeking a highly motivated Marketing Coordinator Specialist to join our team at DACS MARKETING & SPONSORSHIP INC.

  • Marketing Communications Specialist

    3 weeks ago

    Toronto, Ontario, Canada CREATIVE HAWKS MARKETING INC. Full time

    Welcome to Creative Hawks Marketing Inc., where we're seeking a skilled Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will be responsible for acting as a spokesperson for our organization, advising clients on advertising and sales promotion strategies, and answering written and oral inquiries. Your tasks...

  • Marketing Communications Specialist

    3 weeks ago

    Toronto, Ontario, Canada CREATIVE HAWKS MARKETING INC. Full time

    At CREATIVE HAWKS MARKETING INC., we are seeking a skilled Marketing Communications Specialist to join our team. The ideal candidate will have a strong educational background and relevant professional experience. Key responsibilities include acting as a spokesperson for the organization, advising clients on advertising and sales promotion strategies, and...

  • Sales & Marketing Specialist

    5 months ago

    Toronto, Canada Prime Performance Marketing Full time

    Join Prime Performance, a leading experiential marketing firm, as a Sales & Marketing Specialist. We seek dynamic individuals to engage with potential customers, champion brands, and drive campaign success. **Responsibilities**: - Represent esteemed clients during campaigns, promoting their products to potential customers. - Lead teams, understand KPIs,...

  • Sales Representative/marketing Specialist

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada BALMORAL MULTICULTURAL MARKETING Full time

    Job Overview:We are seeking a highly skilled Marketing Specialist to join our team at Balmoral Multicultural Marketing.About the Role:This permanent, full-time position involves working 30-32 hours per week and requires a Bachelor’s degree. We are looking for an individual with 1-2 years of experience in a similar field.Key Responsibilities:Respond to...

  • Digital Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    We are seeking a highly motivated Digital Marketing Specialist to join our team at DACS MARKETING & SPONSORSHIP INC. This is a permanent position that requires 30-35 hours of work per week.About the JobThe successful candidate will be responsible for developing marketing strategies, creating engaging content, and managing online campaigns to promote our...

  • Digital Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    DACS MARKETING & SPONSORSHIP INC. is seeking a highly motivated Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and excellent communication skills. The primary responsibility of this role is to develop and implement comprehensive marketing strategies to promote our brand and services.Key...

  • Marketing Professional

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job TitleMarketing Automation Canada is seeking a highly skilled Marketing Specialist to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to promote our services.Key ResponsibilitiesDevelop marketing events, campaigns, and programs to increase brand awareness and drive sales.Design and implement...

  • Digital Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Full time

    Company OverviewFlight Centre Travel Group (FCTG) is a dynamic digital marketing organization that fosters innovation and collaboration. Our team is passionate about delivering exceptional experiences through paid media campaigns.About the RoleWe are seeking an experienced Paid Media Specialist to join our Marketing department in Toronto, ON. The ideal...

  • Marketing Automation Strategist

    1 week ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Specialist OpportunityWe are seeking an experienced Marketing Automation Specialist to join our team at Marketing Automation Canada.About the RoleThis is a full-time position that involves developing and executing marketing strategies to drive business growth. The ideal candidate will have a strong understanding of marketing automation...

  • Marketing Campaign Coordinator

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada] Full time

    We are seeking a Marketing specialist to join our team at Marketing Automation Canada. This role involves overseeing the development and implementation of marketing campaigns that effectively communicate our company's value proposition to customers.Key Responsibilities:Develop and execute comprehensive marketing strategiesCollaborate with cross-functional...

  • Strategic Marketing Coordinator

    4 weeks ago

    Toronto, Ontario, Canada Coach House Marketing Inc. Full time

    Job Title: Marketing and Communications SpecialistThe Marketing and Communications Specialist will play a key role in the development and implementation of our marketing strategies at Coach House Marketing Inc. This position will be responsible for creating and executing marketing campaigns, managing our online presence, and building relationships with our...

  • Marketing & Communications Manager

    6 months ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...