Marketing Specialist

2 days ago

Toronto, Canada CanadaHelps Full time

CanadaHelps is looking for an energetic, goal-oriented, and self-motivated Marketing Specialist, Unite for Change with a passion for social change to join our team. This is an opportunity to join one of Canada’s first and North America’s most successful social technology organizations. We are a fast-growing and dedicated team of entrepreneurial-minded peers who have a passion for raising funds for thousands of charities, while engaging Canadians to increase giving. We democratize access to technology by providing best-in-class, easy-to-use online fundraising software and training to more than 26,000 registered charities across Canada. We are the market leader and over the past 22 years we have helped more than 3.7 million Canadians donate over $2.5 billion to Canadian charities.

Reporting to the Senior Manager, Unite for Change and Public Relations, you will play a key role in planning and executing marketing strategies to grow and retain the LTV of our new Unite for Change brand, while also helping us maintain current and launch new Cause Funds. Launched in 2021, Unite for Change is a hub for Canadians to learn, take action, and support a wide range of causes by donating to one of more than 35 Cause Funds tackling some of today’s most pressing issues, including anti-racism and social justice, climate change, poverty, and more.

**You Will Excel In This Role If**:

- You are a strong communicator and copywriter with experience in direct marketing.
- You are analytical in nature and have a desire for continuous learning and improvement.
- You have a passion for data-driven marketing strategies, segmentation, and optimization, and will enjoy keeping your technical and analytical skills sharp.
- You are detail-oriented and capable of managing multiple projects and campaigns concurrently to on-time completion.
- You work well through business challenges and can excel both independently and across teams to get the job done.
- You love a fast-paced environment and work well under pressure and tight deadlines.
- You’re looking for a career where you can make a positive social impact by supporting a range of causes.

**What You Will Do**:

- Support in the creation, execution, and analysis of A/B performance tests.
- Write compelling and direct copy to drive conversions and engagement, while maintaining our brand voice and tone in a variety of mediums.
- Aid in the creation, promotion, and maintenance of new Cause Funds including copywriting, communications with charities, and Cause Fund management.
- Work with an internal social media specialist, public relations specialist, growth marketing specialist, Wordpress developer, content marketing and SEO specialist, and others to collaborate and successfully execute key campaigns and identify opportunities when needed.
- Support any other marketing and communications tasks assigned.

**Skills and Experience**:

- 3+ years of experience in a digital marketing related field.
- Incredibly strong attention to detail, accountability for your work, time management, and organizational skills.
- Exceptional verbal and written communication skills.
- Excellent understanding of marketing technology; aptitude for and interest in learning new technologies, tools, platforms and software.
- Analytical and a passion for data-driven marketing strategies and optimization, and will enjoy keeping your technical and analytical skills sharp.
- Visual design skills are a strong asset.
- Post secondary education, preferably in business, marketing, or related field.

**Here’s What We Have To Offer**:

- A full-time, permanent position with a competitive salary, benefits, and RRSP matching.
- A chance to make a difference and add significant value as a key member of a small team in a forward-thinking, technology-focused environment, with a lifestyle-friendly atmosphere.
- The opportunity to work with and learn from highly-respected professionals (and super nice people who want to change the world for the better)
- A “get things done”, open, collaborative, and flexible environment.

**Accommodation**:

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