Marketing Director, Global Deal Advisory

7 months ago

Toronto, Canada KPMG Full time

Overview:
At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The Opportunity

This complex and diverse role is responsible for leading the global marketing that will position KPMG strongly in the Deal Advisory marketplace. Within a fast pace and competitive market, the role includes development of the necessary marketing plans, assets and toolkits for the KPMG member firms to activate, including global thought leadership studies and solutions campaigns for demand generation.

What you will do:

- Work with leadership and other key stakeholders to develop a global marketing strategy for KPMG’s Deal Advisory business that aligns with business objectives and our KPMG Collective Strategy
- Through strong collaboration, bring together capabilities from various business areas and geographies to form a coordinated, one-firm approach
- Manage marketing plans and key stakeholder relations to execute key marketing campaigns on time and to budget
- Working with inputs from global leadership, assume end-to-end ownership of the creative development of marketing materials including editorial content, design, thought leadership, digital materials (e.g. infographics and social media content), and other client-facing materials
- Build a clear set of Deal Advisory service and solution materials for use on the web (etc) to ensure consistent solutions articulation globally
- Manage the program budget for Deal Advisory marketing campaigns, including regular reporting to marketing leadership on the progress of initiatives and expenditures
- Establishing clear objectives and KPIs (Key Performance Indicators) for all campaigns with the goal of delivering the most impactful programs possible through continuous improvement. This includes overseeing regular reporting on results of marketing initiatives against established benchmarks to Marketing leadership
- Manage a dotted line management responsibility to the marketing manager for Elevate, as one of the Deal Advisory transformation solutions.
- Drive consensus and collaboration between key business stakeholders
- Engage global and national marketing and communications to ensure adoption of marketing and communications initiatives
- Work closely with the different areas within Global Marketing and Communications to ensure Deal Advisory practice is benefiting from our Central Services' global expertise, scale, best practices, global content coordination, compliance and risk management processes and procedures

What you bring to this role:

- Demonstrated ability to lead, manage and collaborate with virtual and cross functional teams, including executive level interactions
- Proven track record in developing and executing a global marketing program across multiple geographies, functions and sectors
- Demonstrable success in developing and implementing complex (and preferably international) marketing programs - including developing consistent messaging, robust marketing performance measurement and reporting capturing relevant data points and determining ROI
- Experience developing compelling value propositions for services/campaigns and creating integrated, client issue-based campaigns both for brand and demand generation campaigns
- University degree or Diploma in a related field (ie. Technology, International business, marketing or communications)
- Minimum of 10 years of integrated marketing experience within the professional service industry or M&A boutique or similar
- Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
- Strong marketing skills across a wide range of channels, with a focus on content marketing and digital marketing
- Experience with global account-based marketing would be an advantage

**Keys to your success**

KPMG individuals **Deliver Impact | Seek Growth | Inspire Trust **and understand that a diverse workforce enables us to deepen relationships and strengthen our business.

**Providing you with the support you need to be at your best**

For more information about KPMG in Canada’s Benefits and well-being, click here.

Our Values, The KPMG Way:
**Integrity**, we do what is right | **Excellence**, we never stop learning and improving | **Courage**, we think and act boldly | **Together**, we respect each other and draw strength from our differences | **For Better**, we do what matters

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to visit our accessibility page.

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