Digital Marketing Strategist

7 months ago

Richmond, Canada OpenRoad Auto Group Full time

**Digital Marketing Strategist - OpenRoad Group**

**Remote / In-Office Hybrid Workplace**

**$52,000 - $62,000 per year**

**Cars - Innovation - Digital Retail**

Imagine working for a truly innovative company. OpenRoad Group is one of Canada’s Best Managed Companies, achieving the award’s highest Platinum level. Explore your opportunity with one of the ten largest private companies in British Columbia. Discover why we are among the fastest-growing and most-awarded automotive groups in North America.

**Who We Are**:
**Who You Are**:
You’re a digital marketer who likes to make a difference. You’re driven to find effective digital strategies that deliver new sales leads and brand awareness to client accounts. People describe you as very detailed, strategically smart, no ego, fun, metrics-oriented, and results-driven. You have digital advertising experience and enjoy understanding how consumers think. You value being rewarded and recognized for your efforts. You enjoy a fast pace and multiple priorities. You like a workplace that offers a blend of remote work and in-office days.

**This Full-Time Position at OpenRoad Means You’ll Enjoy**:

- Competitive compensation and benefits package
- Opportunities for innovation and growth
- Discounted vehicle purchase program
- Associate perks program

**RESPONSIBILITIES**
- Assess the digital marketing needs of dealership client accounts
- Create digital media strategies to build maximum leads and awareness
- Work in marketing pods to execute monthly retail offers and sales
- Manage digital marketing budgets for assigned stores, brands and regions
- Buy monthly digital ad campaigns and code invoices in-house
- Prepare monthly campaign briefings for digital marketing agency to deploy
- Generate digital leads using:

- Google Ads management
- Facebook Ads management
- Google Analytics and Looker Studio analysis
- Landing pages created with CMS platforms
- On-page SEO standards delivery
- Various updates related to local SEO
- Create and utilize web analytics reports to review campaign performance
- Shift funds proactively into new or more effective digital marketing channels based on results and strategies
- Lead digital post-campaign analyses and digital strategy talks with stores
- Ensure campaign budgets are pacing to store budgets
- Prepare ad assets and billings for monthly coop fund claims
- Set core KPIs and track them across digital channels
- Work with Digital Marketing Manager to assess and brainstorm new digital marketing opportunities
- Own digital project assignments for the year
- Work collaboratively with department colleagues
- Ensure compliance with OpenRoad and manufacturers’ brand standards
- Provide additional marketing services support as required
- This position may be expected to perform other duties assigned by management

**QUALIFICATIONS**
- 2+ years experience with Google, Facebook, SEM, or programmatic media
- Ability to communicate effectively with clients in verbal and written English: budgets, strategies, plans, analytics
- Intermediate working experience with:

- Ad Editor platforms (i.e. Google AdWords Editor)
- HTML and CSS
- On-page SEO
- Analytics and data visualization platforms (Google Analytics, Adobe, Looker Studio, Tableau, )
- Certifications in:

- Google Ads certifications full suite
- Google Analytics certification up to Advanced

**Bonus Points**:

- Experience in digital marketing agency
- Google Analytics certification (Power User, 360 Suite)

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US

We thank all those that have applied. Only those considered for the position will be contacted.

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