Digital Marketing Strategist- Head Office

3 weeks ago

Richmond, Canada OpenRoad Auto Group Full time

**UNLIMITED POSSIBILITIES AHEAD.**

**Position**: Digital Marketing Strategist
**Status**: Full-Time

**Dealership**: Head Office
**Department**:Marketing Department

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 34 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

**A Career at OpenRoad Means You’ll Enjoy**:

- Opportunity to work with a variety of OEM BRANDS including Acura Audi, BMW, Genesis, Honda, Hyundai, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
- Amazing Incentives including but not limited to Discounted Vehicle Purchasing Program, Footwear Subsidy, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching, & a Tool Allowance.
- Internal and external, training & development opportunities for skill development and growth
- Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
- Comprehensive Extended Health and Dental plan, tailored toward Associate wellness
- Recognition and Engagement Events
- And more

**Responsibilities**
- Work together in a business marketing pod, consisting of an account strategist and design

strategist, to create and implement digital strategy for a small selection of stores
- Own major digital marketing projects for the year that are focused on generating more revenue

for the company as a whole
- Create landing pages for campaigns, utilizing UX reports and analysis, and A/B testing whenever

possible to optimize them
- Utilize strong fundamentals in on-page SEO for web content, and local SEO for optimization of

online listings
- Implement PPC campaigns (Search, Display, Video) through Google Ads, Facebook Ads, and more
- strategically shift funds and recommend improvements
- Leverage web analytics reports to analyze and review campaign performance with stakeholders
- strategically focus on areas of strengths and weaknesses to recommend new campaigns
- Comfortably and effectively communicate advanced digital performance analysis to stores on a

regular basis
- Lead digital post-campaign analysis and digital strategy talks with stores
- Create and manage digital marketing budgets for select stores
- Set core KPIs and track them across all digital channels within stores on account
- Work with Digital Marketing Manager to assess and brainstorm new digital marketing

opportunities
- Work collaboratively with department colleagues
- Ensure compliance of OpenRoad and manufacturers' brand standards
- This position may be expected to perform other duties as assigned by management

**Skills & Experience**
- 2+ years of experience in the Digital Marketing field
- Advanced proficiency of digital advertising platforms: Google Ads, Facebook Ads
- Advanced proficiency of web analytics platforms: Google Universal Analytics, GA4, DataStudio
- HTML, CSS, on-page SEO

**Knowledge, Skills, and Abilities (Highly Valued)**:

- An active interest in the automotive industry and the brands OpenRoad represents
- Experience in Digital Channels outside of Google platform
- Ability to write/speak Mandarin or Cantonese is preferred

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

**JOIN US AND GROW WITH US**

We thank all those that have applied. Only those considered for the position will be contacted.

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