Manager, Shopper Insights

2 weeks ago

Toronto, Canada Mondelēz International Full time

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

**How you will contribute**

You will:

- Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
- Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
- Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
- Generate behavior changing insight and identify effective levers of engagement
- Continuously optimize business through data, tracking, learning
- Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

**What you will bring**

A desire to drive your future and accelerate your career with experience and knowledge in:

- Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
- High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
- In-depth knowledge in analyzing and creating visualizations of large amounts of data
- Experience in presenting to retailer teams, and in negotiation planning/joint business planning
- Strong knowledge and usage of market segmentation models
- Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
- Able to partner well with marketing, sales and external agencies

**More about this role**

Be a part of a Customer Strategy team focused on championing category growth by developing a strong trusted partnership with our retailers and grounded in a consumer/shopper mindset.

**What you need to know about this position**:

- This position requires a deep understanding of the retailer strategies as well as the strategies of the competitive set in order to make sound recommendations.
- Strong ability to translate external market and consumer knowledge into drivers of growth for the customer.
- Recommending assortment & shelving strategies and tactics for all items in the advisorship category.
- A champion of driving a strong assortment to maximize category and customer’s sales and profits; leading the planogram progress with the customer to grow the category and implementing best-in-class shelving principles.
- Provide expert category knowledge on performance, innovation, market insights, trends and consumer data. This includes the development and maintenance of best-in-class reporting insights and platforms.
- Bringing Mondelez best in class local, Regional and Global knowledge to the retailer on assigned categories.
- Developing and implementing “best practice” category management with guidance from the team lead.

**What extra ingredients you will bring**:

- Strong proficiency in Syndicated Market Research Data and Analytic tools (NielsenIQ MarketTrack & Homescan, Nielsen Connect platform, LDIA, Retail Link, IRI, Dunnhumby, Numerator).
- Excellent Space Planning / JDA Pro Space skills.
- Advanced skills in Excel, PowerPoint & Tableau.

**Education / Certifications**:
Bachelor’s University Degree in a related field (Master’s preferred)

**Job specific requirements**:

- Minimum 3 years experience in Category Management / Category Advisor/ Customer Insights.
- Minimum 1 year customer facing role is strongly preferred.
- Account Management and Shopper Insights experience an asset.
- Analytic storytelling skills: integrating and interpreting data and insights from multiple disparate sources into a concise action-oriented recommendations and strong presentation skills to bring recommendations to life.
- A background and understanding of the FMCG environment is critical.
- Snacking experience (Biscuit, Confectionary, NPF/bars) an asset.
- Attention to detail and the ability to meet deadlines with mínimal supervision.
- Ability to manage multiple projects simultaneously under tight deadlines.

**Travel requirements**:
Minimum with GTA

**Work schedule**:
Hybrid

**No Relocation support available**:
**Business Unit Summary**:
**We are the second-largest snacking company in Canada and in the top 10 food companies in North America. We mak

  • Manager, Shopper Insights-10

    7 days ago

    Toronto, Canada Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer...

  • Shopper Marketing Manager

    3 weeks ago

    Toronto, ON, Canada Itvjob Full time

    The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper...

  • Personal Shopper

    16 hours ago

    Toronto, Canada Holt Renfrew Full time

    Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day. Personal Shopper (Casual 0-19 hours per week) The role represents the ultimate level of sales and service....

  • Shopper Insights Client Lead

    2 days ago

    Toronto, Canada dunnhumby Full time

    **dunnhumby** is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. **Our mission**: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail -...

  • Customer Analytics Manager

    7 days ago

    Toronto, Canada Colgate-Palmolive Full time

    No Relocation Assistance Offered 154088 - Toronto, Ontario, Canada Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! If this is how you see your...

  • Customer Strategy Manager

    4 weeks ago

    Toronto, Canada Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and...

  • Category Development Manager

    2 days ago

    Toronto, Canada Red Bull Full time

    University - Bachelor’s Degree - Fluent in EnglishRed Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated...

  • Assistant Customer Marketing Manager

    10 hours ago

    Toronto, Canada Molson Coors Full time

    **Date**:May 15, 2024**Location**:Toronto, ON, CA**Requisition ID**:30934**The Headlines**: - In the role of Customer Marketing Assistant Manager, you will be part of the Marketing Activation and Customer Solutions team. You will develop distinct, breakthrough customer marketing programs for designated brands and customers. You will work collaboratively...

  • Customer Strategy Manager

    2 weeks ago

    Toronto, ON, Canada Mondelez España Galletas Production SLU Full time

    Are You Ready to Make It Happen at Mondelēz International? You will support our growth and the delivery of excellent business results. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda. Be responsible for developing consumer selling...

  • Analyst, Business, Loyalty

    3 weeks ago

    Toronto, Canada Loblaw Companies Full time

    Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of...

  • Customer Strategy Manager

    3 weeks ago

    Toronto, Canada Mondelēz International Full time

    Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer...

  • Manager, Consumer Insights – Global Disruptive Innovation

    1 week ago

    Toronto, Canada The Kraft Heinz Company Full time

    Description As a key strategic business partner and consumer insights subject matter expert for the Global Disruptive Innovation team, you will have the opportunity to directly impact growth for our global brand portfolio. This person will lead the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities...

  • Customer Strategy Manager

    2 weeks ago

    Toronto, ON, Canada Mondelez España Galletas Production SLU Full time

    Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies...

  • Customer Strategy Manager

    2 weeks ago

    Old Toronto, Canada Mondelez España Galletas Production SLU Full time

    Job Description Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and...

  • Customer Strategy Manager

    2 weeks ago

    Old Toronto, Canada Mondelez España Galletas Production SLU Full time

    Job Description Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and...

  • Customer Strategy Manager

    2 weeks ago

    Old Toronto, Canada Mondelez España Galletas Production SLU Full time

    Job Description Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and...

  • Analyst, Business, Loyalty

    3 weeks ago

    Toronto, Canada Loblaw Companies Full time

    L’utilisation du masculin à pour but d’alléger le texte Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands...

  • Manager, Analytics

    7 days ago

    Toronto, Canada TD Bank Full time

    **Manager, Analytics & Insights**: - 415947BR **Job Category - Primary** - Enterprise Data & Analytics **Work Location** - TD Centre - South - 79 Wellington Street West **Employment Type** - Regular **City** - Toronto **Time Type** - Full Time **Province/State** - Ontario **Hours** - 37.5 **Workplace Model** - Hybrid **Hours/Availability Detail** -...

  • Manager, Consumer Insights

    7 days ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Campaign Insights Manager

    7 days ago

    Toronto, Canada AcuityAds Full time

    AcuityAds is a leading technology company that provides marketers with a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Our journey automation technology, **illumin, **offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, **illumin** brings...