Manager, Consumer Insights

3 weeks ago

Toronto, Canada CIBC Full time

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

**Job Description**:

- What you'll be doingThe Manager, Consumer Insights is responsible for supporting Customer Marketing, Sponsorships and other key business partner effectiveness by helping design and implement research programs to answer strategic business issues and challenges. You are responsible for the day to day management of all aspects of these programs, as well as recommending improvements to research approaches and analysis, and formulating recommendations to help improve future business performance. The role applies advanced concepts to identify key consumer trends and anticipate future issues, actively evaluating opportunities to improve existing communications, products and services, customer facing advice and internal processes. The Manager, Consumer Insights uses independent judgement, business acumen, and knowledge of market research resources to provide insights consulting expertise, respond to inquiries and requests from business partners, and liaise with internal partners and external vendors in an agile manner. The role works autonomously on day-to-day work, generating insights while integrating consumer needs, behaviour and market trends. The role regularly recommends new processes, acting as a resource integrator for their area and independently resolving complex matters.- At CIBC we enable the work environment most _
- optimal_
- for you to thrive in your role. _
- You’ll_
- have the flexibility to manage your work activities within a hybrid work arrangement where _
- you’ll_
- spend 1-3 days per week on-site, while other days will be remote._

How You’ll Succeed-
- A consumer-first mentality - You are you are passionate about representing the voice of the consumer in order to build empathy and help influence and shape the development of business strategy. You thrive translating consumer sentiment, needs and behaviour into concrete recommendations and action plans to improve business performance and help Canadians achieve their ambitions.
- Research & Panel Expertise - You have strong time management skills, are self-starting and respond with agility, working with internal business partners in Marketing, Sponsorships and cross-functional external communications teams to understand and scope needs, and deploy appropriate programs and lead investigations to address these. Ability to develop questionnaires, field studies, pull results and succinctly summarize insights in deck format is essential. You will hone your thought leadership expertise by providing an integrated and objective perspective of the market and consumer needs, behaviour and attitudes; ability to extract and synthesize insights and market intelligence from many different primary, syndicated, and secondary sources to tell a clear story and identify recommended actions will be instrumental to your success at CIBC.
- Business Acumen - You require innovation and lateral thinking in research expertise and business interpretation. You possess depth and breadth of research knowledge specifically as it relates to consumer insights and market research, as well as a good understanding of business dynamics, and preferably knowledge of the financial services industry.
- Project Management - You have strong project management and analytical skills, with the ability to develop communications and presentations. You have strong interpersonal, influencing and negotiating skills, as you will be needed to convey complex conceptual information and ideas, as well as establish constructive long-term working relationships.
- Relationship Building - You have strong relationship building skills, including communications and influencing skills sufficient to effectively articulate and manage the insights needs of your internal business partners, and translate these to external suppliers. You know how to communicate concisely, tailoring the level of detail to the audience’s business needs.Who You AreYou are fluent in Microsoft Office (Word, PowerPoint, Excel). Experience working with Tableau, SPSS, and programming in Alida Sparq is an asset.
- You give meaning to data. You are curious, enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in a clear and impactful way and are working to hone your storytelling to more senior audiences.
- You're passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
- You understand that succ

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