Demand Generation Manager

2 weeks ago

Remote, Canada Aimtal LLC Full time

As a Demand Generation Manager, your role will be to develop and execute integrated growth marketing strategies for Aimtal’s clients that result in high engagement and performance. You are responsible for researching, developing, presenting, and overseeing the execution of strategies that drive demand, leads, and impact on the pipeline for our clients and their products or services. You will also be responsible for building and presenting marketing attribution and analytics programs and reports that demonstrate the value of Aimtal’s marketing strategies and tactics, especially the impact on demand, leads, deals, and revenue. In addition, you will manage and build the Demand Generation function and team within the Growth Marketing Department. This role will report to Aimtal’s Growth Marketing Lead.

You will work closely with the cross-functional teams at Aimtal and its clients to create and execute high-quality marketing campaigns, experiences, and solutions. To succeed in this position, you must have exceptional written, communication, analytical, organizational, and collaboration skills as well as a deep understanding of demand generation best practices, a strong analytical mindset, and a passion for delivering measurable results.

**Client services responsibilities**:

- Provide excellent client services and support through verbal and written communication and collaboration
- Lead client calls and presentations related to demand generation and marketing analytics
- Lead calls with client marketing & sales teams, present marketing performance data to sales, facilitate feedback from the sales team, and collaborate to align sales and marketing processes and strategies
- Present strategies, reports, and campaigns to clients and key stakeholders
- Collaborate with Aimtal’s Integrated Marketing Strategists and Project Managers as well as other members of the Growth Marketing department to build, execute, and report on demand & lead generation strategies, campaigns, projects, and tactics

**Strategy & management responsibilities**:

- Create processes and implement systems for demand generation, growth marketing, marketing attribution, and marketing analytics operations for Aimtal and its clients
- Partner with Aimtal’s account, design, and content teams to determine client marketing goals and provide guidance on how to achieve them through demand-generation tactics
- Work with internal teams and leadership team to estimate the level of effort and scope for demand generations projects and tasks in order to inform project plans, budgets, and statements of work
- Develop a deep understanding of customers, products and clients’ buyer and customer journeys
- Research and create target personas tied to specific customer needs and preferences

**Management Responsibilities**
- Manage Aimtal’s Demand Generation Specialist(s) and future demand generation team members
- Onboard and train new employees and contractors related to demand generation and the growth marketing team
- Provide ongoing training and information to the internal team about information-related demand and lead generation
- Conduct ongoing 1:1s and weekly check-ins with each direct report
- Provide mentorship and professional development opportunities to enhance the skills and capabilities of team members
- Encourage a culture of open communication, collaboration, and knowledge sharing within the project management department and across departments.
- Collaborate with Growth Marketing Lead and other managers to align project priorities with overall department and agency goals
- Identify and resolve conflicts and issues that may arise among direct reports and team members on client projects, promoting a positive work environment
- Conduct and deliver annual performance reviews to each direct report, peers & manager
- Conduct ongoing performance discussions in 1:1s and provide written feedback to your direct reports and the broader team
- Celebrate achievements and recognize outstanding performance to boost team morale and motivation

**Marketing campaign responsibilities**:

- Conceptualize, oversee, and optimize campaigns for demand generation, lead generation, lead nurture, and sales enablement
- Oversee and manage paid media campaigns and budgets for all clients
- Partner with Aimtal’s Demand Generation Specialist to plan, execute, optimize, and oversee all digital advertising campaigns in various digital channels such as display, social, native advertising, and video, especially for Google, LinkedIn, Twitter, Facebook, Instagram, and YouTube
- Collaborate daily with Aimtal’s Demand Generation Specialist to analyze and optimize paid advertising campaign performance, working directly in Google, LinkedIn, Facebook, and other social platforms, to optimize budgets, bidding, targeting, multivariate testing, copy, creative, and all other elements of the campaigns
- Write, edit, and review content for a variety of channels in order to targ

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