Demand Generation Specialist

1 week ago

Remote, Canada When I Work Full time

**Who We Are**:

- We help hourly teams get shift done._

At When I Work, everything we do starts with a mission to make shift work awesome. We deliver on that mission by making every piece of hourly workforce management - scheduling, time tracking, shift trading, team messaging, and more - easy and straightforward for managers and employees alike.

The marketing team at When I Work is at the core of how our customers find us and why they buy our products. When you join this team, you are joining a group of dynamic, creative, and innovative professionals who like to have fun at work while also challenging and supporting each other in a highly functional team. You will get a best-in-class marketing experience using innovative marketing strategies and tools.

**What You'll Do**:
As a Demand Generation Specialist, you will work with external partners and the internal Demand Generation team to drive leads, and ultimately revenue, by planning, executive, and optimizing paid media campaigns. You will continually maximize our returns from the millions of dollars we invest in paid search, social, display, and affiliate channels, as well as test and optimize our ad copy, landing pages and ad spend. You will collaborate with a cross-functional group of marketers, developers, and data scientists to improve and drive performance. In this role you will:

- Help manage a multi-million dollar budget, owning performance of specific channels and working to meet target customer acquisition costs while continuing to drive revenue for the business.
- Ensure that paid media campaigns are aligning with the overall business strategy and objectives
- Evaluate current SEM account set up, developing new strategies to increase performance, and proactively presenting those to internal planning teams as required.
- Make daily, weekly and monthly optimizations including evaluation of ad copy, ad formats, and ad groups as well as implementing negative keywords and bidding strategies.
- Optimize existing affiliate partnerships, and help to launch and grow new affiliate relationships.
- Test new channels and seek opportunities to expand our reach
- Manage and execute landing page, creative, and ad copy testing. Work with the creative team to ideate and execute new tests
- Create and maintain reporting on program performance and test results for owned paid channels
- Continue to expand your knowledge and skillsets in your areas of responsibility and others
- Stay informed on trends and changes in the search and social advertising space

**Who You Are**:
You are a highly curious and inquisitive marketing professional eager to put your paid media experience to use at a customer-centric and mission-driven company. You have a passion for continually working to improve performance of demand generation efforts, and are never satisfied with simply maintaining the status quo. You enjoy digging into the story the data is telling with a knack for coming up with creative ideas to optimize and increase performance.

**Experience and Skills Needed**:

- 3+ years foundational marketing experience with at least 2 years experience managing paid media campaigns in an in-house or agency role
- Advanced knowledge of Google suite, bid management/optimization platforms, and/or affiliate marketing platforms
- Strong proficiency and understanding of Google AdWords, Bing ads, and/or Apple search ads
- Excellent critical thinking and analytical skills; ability to analyze and interpret large data sets
- High attention to detail and accuracy
- Advanced Excel knowledge, including pivot tables

**What Would be Awesome to Have**:

- Experience at a startup, SaaS company or B2B online acquisition
- Experience in a growth-driven atmosphere
- SQL familiarity - expertise is not required
- A/B testing experience

**What's In It For You**:

- Professional development allowance
- Dental Care & Extended Healthcare Coverage paid by When I Work
- Enhanced paid parental leave
- Paid vacation and holidays
- Flexible work environment
- RRSP Match
- Remote first culture including home office set-up stipend and ongoing telecommuter stipend
- Casual dress code
- Dynamic and dedicated team

We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn't lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We're motivated by a strong, innovative, and passionate work culture and we're constantly searching for ways to improve and get shift done.

**Whether you're a perfect match or not, if it sounds like a good fit, we encourage you to apply.**:
We'd love to talk to you Please submit the following to apply:

- Resume (including months/years of employment for each position).
-

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