Matterkind - Analyst, Search Marketing

6 months ago

Toronto, Canada IPG Mediabrands Full time

Location: Canada

|

Office: Toronto

|

Agency: Matterkind - Canada

|

Ref#: 2467

**Position Summary**

Matterkind is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Media that drives brand engagement and delivers outstanding business results.

Online Marketing at Matterkind has skyrocketed in the past year and the company is looking to expand its team of search marketing analysts. The Search Marketing Analyst (SEO/PPC) will be an integral member of the Online Team, work closely with our Tradigital account teams and be responsible for the following duties:
**Key Responsibilities**
- Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others.
- Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites.
- Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
- Create promotional text ads for use with a variety of campaigns across different publishers.
- Develop, implement and maintain Link Building Programs for SEO customers.
- Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs.
- Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.
- Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events.

**Desired Skills & Experience**
- Associate level of experience in Search Marketing (SEO/PPC).
- Associate level of client service and/or customer management experience.
- Proven track record of success in managing and optimizing SEO/PPC campaigns.
- Excellent written & verbal communication skills in French & English.
- Professional analytical & research skills with an innate ability to think outside the box.
- Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint.
- Working knowledge of Google Analytics, Omniture, WebTrends & comScore.
- Experience using Ad Serving technologies like DART Search and DFA is an asset.
- Google Adwords Advanced Certification and MSN AdCenter Certificate is an asset.
- Knowledge of Social Media Marketing is an asset.
- Experience with A/B and/or Multivariate testing concepts is an asset.

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Matterkind is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

  • Kinesso - Analyst, Search Marketing

    5 months ago

    Toronto, Canada IPG Mediabrands Full time

    Location: Toronto | Office: Vancouver | Agency: Kinesso - Canada | Ref#: 4992 **Position Summary** KINESSO is a distinguished Canadian media planning and buying agency with a history of creating significant impressions for major brands across Canada. As digital marketing continually evolves, KINESSO is seeking to expand its team with a dedicated...

  • Kinesso - Analyst, Search Marketing

    5 months ago

    Toronto, Canada IPG Mediabrands Full time

    **Position Summary** KINESSO is a distinguished Canadian media planning and buying agency with a history of creating significant impressions for major brands across Canada. As digital marketing continually evolves, KINESSO is seeking to expand its team with a dedicated Search Marketing Analyst (SEO/PPC). This vital role within our Digital Team requires...

  • Search Engine Optimization Analyst

    6 months ago

    Toronto, Canada The Home Depot Canada Full time

    **Search Engine Optimization (SEO) Analyst** This role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue. Key Responsibilities: - Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for...

  • Global Search Analyst

    3 weeks ago

    Toronto, Canada The Home Depot Canada Full time

    With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Purpose:The Global Search Analyst is responsible for analyzing data related to On-Site Search with the goal of improving the findability experience for customers and stakeholders. Reporting to Search P

  • Paid Search Analyst

    6 months ago

    Toronto, Canada Dentsu Media Full time

    Company Description dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three...

  • Global Search Analyst

    3 weeks ago

    Toronto, Canada The Home Depot Canada Full time

    With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Global Search Analyst is responsible for analyzing data related to On-Site Search with the goal of improving the findability experience for customers and stakeholders. Reporting to Searc

  • Analyst, PPC

    6 months ago

    Toronto, Canada Acronym Full time

    At Acronym, we're committed to fostering an environment of growth and innovation. We're looking for people who want to think strategically, operate efficiently and drive success for our Clients. Our culture of collaboration, ideation, integrity, and inclusion has inspired our diverse team of highly skilled and highly dedicated individuals for 25+ years and...

  • Executive Search Firm Rollup Leader

    4 weeks ago

    Toronto, Ontario, Canada Yorktown Search Partners Full time

    Company Overview:Yorktown Search Partners, a leading executive search firm, is embarking on an exciting new venture to consolidate and elevate the executive search industry. As a Co-Founder, you will have the unique opportunity to play a pivotal role in shaping the future of our organization and leading efforts to establish a prominent presence in the...

  • Search Associate, Marketing

    6 months ago

    Toronto, Canada Capital One Full time

    161 Bay Street (93021), Canada, Toronto,Toronto, Ontario, Search Associate, Marketing **Overview** As a Search Associate, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Search. **Responsibilities** - Develop and execute campaign strategy and...

  • Executive Search Firm Co-Founder

    4 weeks ago

    Toronto, Ontario, Canada Yorktown Search Partners Full time

    Company Overview:Yorktown Search Partners is a leading executive search firm embarking on a new venture to consolidate and elevate the executive search industry. As a co-founder, you will play a pivotal role in shaping the future of our organization and leading efforts to establish a prominent presence in the market.Key Responsibilities:Develop and execute...

  • Marketing Analyst

    6 days ago

    Toronto, Ontario, Canada BALMORAL MULTICULTURAL MARKETING Full time

    Job SummaryWe are seeking a highly motivated and detail-oriented Marketing Analyst to join our team at Balmoral Multicultural Marketing.About the RoleThis is a permanent, 30-32 hour per week position that requires a Bachelor's degree and 1-2 years of experience in marketing or a related field. The successful candidate will be responsible for conducting...

  • KINESSO - Manager, Search & Social

    5 months ago

    Toronto, Canada Mediabrands Full time

    Position SummaryThe Manager, Search and Social is responsible for client communication, development, and oversight of the execution of digital plans and strategies for our clients. The individual will serve as a subject-matter expert internally and will manage both Search and Social marketing efforts. This person will need to have a firm understanding of the...

  • Executive Search Firm Rollup Co-Founder

    4 weeks ago

    Toronto, Ontario, Canada Yorktown Search Partners Full time

    At Yorktown Search Partners, we are redefining the executive search experience through integrity, expertise, and a relentless pursuit of excellence. As a visionary cofounder, you will have the unique opportunity to shape the future of our organization and lead efforts to establish a prominent presence in the market.Key Responsibilities:Develop and execute...

  • Search Coordinator

    5 months ago

    Toronto, Canada Dentsu Media Full time

    **Company Description** We are champions for meaningful progress, helping our clients to win, keep and grow their best customers. With best-in-class services and solutions in media, CXM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists. The Search Coordinator is responsible for the setup and ongoing delivery...

  • Kinesso - Campaign Manager, Search

    5 months ago

    Toronto, Canada IPG Mediabrands Full time

    Location: Canada | Office: Toronto | Agency: Matterkind - Canada | Ref#: 8321 **Position Summary** The role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance. **Key Responsibilities** - Support the Account...

  • Global Search Analyst

    3 weeks ago

    Toronto, Canada The Home Depot Canada Full time

    With a career at The Home Depot, you can be yourself and also be part of something bigger. **Position Purpose**: The Global Search Analyst is responsible for analyzing data related to On-Site Search with the goal of improving the findability experience for customers and stakeholders. Reporting to Search Product team, the role is responsible for analyzing...

  • Global Search Analyst

    3 weeks ago

    Toronto, Canada The Home Depot Canada Full time

    **With a career at The Home Depot, you can be yourself and also be part of something bigger.** **Position Purpose**: The Global Search Analyst is responsible for analyzing data related to On-Site Search with the goal of improving the findability experience for customers and stakeholders. Reporting to Search Product team, the role is responsible for...

  • Executive Search Firm Roll-Up Co-Founder

    4 weeks ago

    Toronto, Ontario, Canada Yorktown Search Partners Full time

    **Company Overview**Yorktown Search Partners is a leading executive search firm embarking on a new venture to consolidate and elevate the executive search industry. As a co-founder, you will play a pivotal role in shaping the future of our organization and leading efforts to establish a prominent presence in the market.**Role Overview**As a co-founder, you...

  • Co-Founder - Executive Search Firm Roll Up

    4 weeks ago

    Toronto, Canada Yorktown Search Partners Full time

    Company: Yorktown Search Partners, a leading executive search firm, is embarking on an exciting new venture to consolidate and elevate the executive search industry. As a co-founder, you will have the unique opportunity to play a pivotal role in shaping the future of our organization and leading efforts to establish a prominent presence in the market....

  • Co-Founder - Executive Search Firm Roll Up

    4 weeks ago

    Toronto, Canada Yorktown Search Partners Full time

    Company: Yorktown Search Partners, a leading executive search firm, is embarking on an exciting new venture to consolidate and elevate the executive search industry. As a co-founder, you will have the unique opportunity to play a pivotal role in shaping the future of our organization and leading efforts to establish a prominent presence in the market....