Matterkind - Analyst, Search Marketing

3 weeks ago

Toronto, Canada IPG Mediabrands Full time

Location: Canada

|

Office: Toronto

|

Agency: Matterkind - Canada

|

Ref#: 2467

**Position Summary**

Matterkind is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Media that drives brand engagement and delivers outstanding business results.

Online Marketing at Matterkind has skyrocketed in the past year and the company is looking to expand its team of search marketing analysts. The Search Marketing Analyst (SEO/PPC) will be an integral member of the Online Team, work closely with our Tradigital account teams and be responsible for the following duties:
**Key Responsibilities**
- Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others.
- Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites.
- Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
- Create promotional text ads for use with a variety of campaigns across different publishers.
- Develop, implement and maintain Link Building Programs for SEO customers.
- Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs.
- Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.
- Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events.

**Desired Skills & Experience**
- Associate level of experience in Search Marketing (SEO/PPC).
- Associate level of client service and/or customer management experience.
- Proven track record of success in managing and optimizing SEO/PPC campaigns.
- Excellent written & verbal communication skills in French & English.
- Professional analytical & research skills with an innate ability to think outside the box.
- Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint.
- Working knowledge of Google Analytics, Omniture, WebTrends & comScore.
- Experience using Ad Serving technologies like DART Search and DFA is an asset.
- Google Adwords Advanced Certification and MSN AdCenter Certificate is an asset.
- Knowledge of Social Media Marketing is an asset.
- Experience with A/B and/or Multivariate testing concepts is an asset.

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Matterkind is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

  • Matterkind - Analyst, Search Marketing

    1 week ago

    Toronto, Ontario, Canada IPG Mediabrands Full time

    Location: Canada|Office: Toronto|Agency: Matterkind - Canada|Ref#: 2467Position SummaryMatterkind is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working...

  • Matterkind - Associate, Addressable Strategy

    3 days ago

    Toronto, Canada Kinesso Full time

    **General information**: Agency: Matterkind Function: Addressable Strategy Location: Toronto, Canada Job Ref#: 17437 **Description & Requirements**: - Position Summary - The Associate, Addressable Strategy will act as the central point of contact for our internal and external partners, providing excellent client service and strategic thinking to support...

  • Matterkind - Jr. Associate, Addressable Activation

    4 weeks ago

    Toronto, Canada Kinesso Full time

    **General information**: Agency: Matterkind Job Function: Addressable Strategy Location: Toronto, Canada Job Ref#: 14709 **Description & Requirements**: - Position Summary - The Jr. Associate, Addressable Activation is responsible for initial campaign set up, clearing campaign exceptions, maintaining managed service reporting and providing general...

  • Kinesso - Analyst, Search Marketing

    4 days ago

    Toronto, Canada IPG Mediabrands Full time

    **Position Summary** KINESSO is a distinguished Canadian media planning and buying agency with a history of creating significant impressions for major brands across Canada. As digital marketing continually evolves, KINESSO is seeking to expand its team with a dedicated Search Marketing Analyst (SEO/PPC). This vital role within our Digital Team requires...

  • Kinesso - Analyst, Search Marketing

    3 days ago

    Toronto, Canada IPG Mediabrands Full time

    Location: Toronto | Office: Vancouver | Agency: Kinesso - Canada | Ref#: 4992 **Position Summary** KINESSO is a distinguished Canadian media planning and buying agency with a history of creating significant impressions for major brands across Canada. As digital marketing continually evolves, KINESSO is seeking to expand its team with a dedicated...

  • Kinesso - Analyst, Search Marketing

    1 week ago

    Toronto, Ontario, Canada IPG Mediabrands Full time

    Location: Toronto|Office: Vancouver|Agency: Kinesso - Canada|Ref#: 4992Position SummaryKINESSO is a distinguished Canadian media planning and buying agency with a history of creating significant impressions for major brands across Canada. As digital marketing continually evolves, KINESSO is seeking to expand its team with a dedicated Search Marketing Analyst...

  • Search Engine Optimization Analyst

    1 week ago

    Toronto, Ontario, Canada The Home Depot Canada Full time

    Search Engine Optimization (SEO) AnalystThis role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue.Key Responsibilities: Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for the Home...

  • Search Engine Optimization Analyst

    3 weeks ago

    Toronto, Canada The Home Depot Canada Full time

    **Search Engine Optimization (SEO) Analyst** This role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue. Key Responsibilities: - Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for...

  • Paid Search Analyst

    3 weeks ago

    Toronto, Canada Dentsu Media Full time

    Company Description dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three...

  • Paid Search Analyst

    3 weeks ago

    Toronto, Canada Dentsu Media Full time

    Company Description dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three...

  • KINESSO - Manager, Search & Social

    2 weeks ago

    Toronto, Canada Mediabrands Full time

    Position SummaryThe Manager, Search and Social is responsible for client communication, development, and oversight of the execution of digital plans and strategies for our clients. The individual will serve as a subject-matter expert internally and will manage both Search and Social marketing efforts. This person will need to have a firm understanding of the...

  • Analyst, PPC

    3 weeks ago

    Toronto, Canada Acronym Full time

    At Acronym, we're committed to fostering an environment of growth and innovation. We're looking for people who want to think strategically, operate efficiently and drive success for our Clients. Our culture of collaboration, ideation, integrity, and inclusion has inspired our diverse team of highly skilled and highly dedicated individuals for 25+ years and...

  • Kinesso - Campaign Manager, Search

    2 weeks ago

    Toronto, Canada IPG Mediabrands Full time

    Location: Canada | Office: Toronto | Agency: Matterkind - Canada | Ref#: 8321 **Position Summary** The role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance. **Key Responsibilities** - Support the Account...

  • Market Research Analysts

    3 weeks ago

    Toronto, Canada Negar Medical Equipment Marketing Inc. Full time

    The Market Research Analysts will design market research questionnaires and conduct surveys in the local market to assess potential and future trends in radiography instruments and diagnostic imaging-related services and equipment industries. This includes analyzing data on the buying habits and preferences of potential customers. The employees will conduct...

  • KINESSO - Account Manager, Search & Social

    3 weeks ago

    Toronto, Canada Mediabrands Full time

    Position SummaryThe Account Manager, Search and Social is responsible for client communication, development, and oversight of the execution of digital plans and strategies for our clients. The individual will serve as a subject-matter expert internally and will manage both Search and Social marketing efforts. This person will need to have a firm...

  • KINESSO - Account Manager, Search & Social

    1 week ago

    Toronto, Ontario, Canada Mediabrands Full time

    Position SummaryThe Account Manager, Search and Social is responsible for client communication, development, and oversight of the execution of digital plans and strategies for our clients. The individual will serve as a subject-matter expert internally and will manage both Search and Social marketing efforts. This person will need to have a firm...

  • Search Engine Optimization Manager

    1 week ago

    Toronto, Ontario, Canada TechWyse Internet Marketing Full time

    Do you have experience working in the search engine marketing industry? Have you held a position which allowed you to create, manage and test Search Engine Optimization results for various clients? Do you have experience helping companies improve there SEO results using both On Page and Off Page techniques? TechWyse is a Toronto based, North American leader...

  • Market Research Analysts

    1 week ago

    Toronto, Ontario, Canada Negar Medical Equipment Marketing Inc. Full time

    The Market Research Analysts will design market research questionnaires and conduct surveys in the local market to assess potential and future trends in radiography instruments and diagnostic imaging-related services and equipment industries. This includes analyzing data on the buying habits and preferences of potential customers. The employees will conduct...

  • Search Engine Optimization Manager

    1 month ago

    Toronto, Canada TechWyse Internet Marketing Full time

    Do you have experience working in the search engine marketing industry? Have you held a position which allowed you to create, manage and test Search Engine Optimization results for various clients? Do you have experience helping companies improve there SEO results using both On Page and Off Page tec

  • Search Associate, Marketing

    3 weeks ago

    Toronto, Canada Capital One Full time

    161 Bay Street (93021), Canada, Toronto,Toronto, Ontario, Search Associate, Marketing **Overview** As a Search Associate, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Search. **Responsibilities** - Develop and execute campaign strategy and...