KINESSO - Manager, Search & Social

1 week ago

Toronto, Canada Mediabrands Full time

Position Summary

The Manager, Search and Social is responsible for client communication, development, and oversight of the execution of digital plans and strategies for our clients. The individual will serve as a subject-matter expert internally and will manage both Search and Social marketing efforts. This person will need to have a firm understanding of the purchase paths and how Search/Social work in the media mix.

Key Responsibilities

Operate as a key point of contact for agency planning teams and clients.Develop best-in-class deliverables to clients using available technology platforms and services.Work with agency teams and clients directly to ensure their paid search and social efforts meet or exceed KPIs/expectations.Stay up-to-date with new developments in the digital landscape and educate teams and clients as required.Serve as a subject matter expert to teams internally and externally.Effectively manage and lead a direct report, or a team of employees.Respond to RFP’s and briefs to assist with strategic campaign planning.Assist with, and contribute to, strategic planning solutions that drive client's business results.Compile and present post-campaign results and RFP’s to planners/clients as necessary.Approve contracts in our financial systems, as well as QA-ing campaigns.Proactively and independently contribute to and/or prepare media POVs.Monitor the goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns.Effectively manage ongoing client expectations regarding work back schedule and deadlines.

Desired Skills & Experience

Post-Secondary education (or equivalent work experience) university graduate and/or advertising/marketing college degree preferred.Minimum of four (4) years’ experience in digital media.Full understanding of the roles of various digital channels.Knowledge of all things Google SEM is a must.Experience with Microsoft Ads and third-party management tools like SA360 / G4 is crucial.Strong understanding of trafficking and website tagging processes.Proficient with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Pinterest, Reddit, PRISMA).Previous experience overseeing multiple clients, with demonstrated success in managing campaigns focused on brand awareness, traffic, and consideration. Previous clients should ideally be within the household products, alcohol brands, restaurant chains, and clothing/retail industries.Ability to develop positive on-going business relationships with a focus on client service.Ability to build strong internal and external relationships and partnerships.Demonstrated ability to effectively apply knowledge and insights gained from research resources.Strong understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.Deep understanding of the purchase paths and how Search / Social work in the media mix.Proficient in data analysis, emerging media and technology.Strong negotiation and presentation skills.Strong learning agility, with a passion for continuous development.Excellent communication skills (both written and verbal).Highly developed organizational skills with a strong attention to detail and accuracy.Ability to work well and multi-task.Ability to work collaboratively as well as independently.Ability to investigate, analyze & solve problems, and clearly communicate results.Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).Performance marketing experience is considered valuable asset.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

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