Search Engine Optimization Analyst

6 months ago

Toronto, Canada The Home Depot Canada Full time

**Search Engine Optimization (SEO) Analyst**
This role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue.
Key Responsibilities:

- Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for the Home Depot Canada website
- Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
- Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
- Implement link building strategy and campaigns for homedepot.ca
- Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
- Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Communicate to team and management on project development, timelines, and results

Professional Competencies:

- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

- 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
- Experience working with popular SEO-industry tools (Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)

Experience working with Content Management System (CMS) and building/administering content in CMS environments

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