Analyst, PPC

3 weeks ago

Toronto, Canada Acronym Full time

At Acronym, we're committed to fostering an environment of growth and innovation. We're looking for people who want to think strategically, operate efficiently and drive success for our Clients. Our culture of collaboration, ideation, integrity, and inclusion has inspired our diverse team of highly skilled and highly dedicated individuals for 25+ years and we believe the best is yet to come.

We are looking for a dedicated **Analyst, PPC (Paid Search)** to assist with the implementation, execution and management of online marketing programs for Acronym Clients.

**This is the Job**:

- Learning the fundamentals of search engine marketing
- Developing new campaign assets including ad copy, keywords, bid strategies and etc.
- Learning, developing and implementing performance driven campaign strategies and optimizations for clients
- Analyzing and optimizing campaigns from a variety of perspectives including conversion rates, keyword bids, impression shares, seasonal/geographical trends, search queries, keyword and ad copy research and development, landing pages, conversion funnel, quality score, competition, distribution channels, etc. to achieve maximum ROI for clients
- Monitoring program against goals
- Running the day-to-day reporting, analytics and data insights for the paid search program
- Performing all stages of QA testing
- Working with search team and directly with clients to communicate campaign results, strategy, issues or needs
- Serving as a backup for the client to contact when the Account Manager is not available and/or the client requires immediate assistance

**This is you**:
**Basic Qualifications**:

- Bachelor's degree
- 1+ years of experience in digital
- Proficient in Microsoft Excel
- Basic knowledge of the brands, category, channels & processes

**Preferred Qualifications**:

- Strong quantitative, critical thinking and excellent oral and written communication skills
- Excellent analytical and problem-solving skills
- Independent and self-directed, when needed, able to complete tasks with attention to detail
- Thrives in a team environment, one team mentality
- Ability to prioritize tasks, multitask, and manage time efficiently
- Some experience with Google Ads and Bing Ads

The annual base salary is $50,000 - $60,000 CAD. Starting pay will be based on several factors and commensurate with qualifications, experience, and work location.

**Benefits & Perks**:

- Unlimited FTO - Sick Days - Generous Company Holiday Schedule
- Great benefit plans: Medical, Dental, Vision, FSA, Pre-tax Transit, Short Term Disability, Life Insurance, 401k

**This is us**:
Acronym is an award-winning performance marketing agency headquartered in NYC's iconic Empire State Building with presence around the world to support our global clientele. Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals.

LI-KD1

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