Customer Strategy

4 days ago

Toronto, Canada Unilever Full time

Background & Purpose of the Job

The Customer Strategy & Planning Manager (CSP) is the voice of the customer and the shopper in the Personal Care Business Unit. They are responsible for ensuring channel and customer insights are incorporated in the development of category and brand plans as well as building execution against those plans in the context of retailer strategy inclusive of instore execution elements of Instore Visibility and Integrated OMNI shopper initiatives.

The CSP is a strategic business partner to the Business Unit leader, setting and deploying channel strategy across categories and brands and deploying holistic customer investment across customers to deliver profitable growth. This role represents the customer in core organizational processes including Sales & Operating Plan (S&OP), Integrated Business Planning (IBP), & Net Revenue Management (NRM).

Categories Managed: Personal Care Business Group; Personal Wash, Deo, Home Care, Oral Care, Dollar Shave Club

Who You Are & What You’ll Do- Develop and empower a high performing team- Sales and Operating Plan - lead consolidated Customer Development (CD) input and own ‘output’, drive CD business performance- Drive Customer/ Channel/ Region input to the S&OP process for brand/ category.-
- Drive business performance including gap closure activities and optimization.-
- Integrated Business Plan- Channel/Customer lens-based thought leadership, feedback and inputs into the category building plan, brand Jobs to Be Done, SKU portfolio for next year-
- Input into innovation / renovation business cases e.g. pack size by channel, pricing, distribution targets & trade margins-
- Responsible for category strategy execution for future years including key tactics and innovation as a part of Perfect Plan-
- Development and implementation of channel specific strategies to address the changing needs of the diverse shoppers across all channels in the Canadian marketplace.- Channel specific category plans to develop destination portfolios by channel, build new channels.-
- Drive distribution and product availability across channels at the point of purchase.-
- Work to improve customer profitability through NRM (Decisions on Mix, Promotion, and Trade Spend Optimization) & Trade Investments for the category/ channel-
- Developing price, promotion, distribution, and retail strategies for assigned brands with a relentless focus on flawless execution and the shopper-
- Support new product introduction for listing into mix.-
- Instore Visibility Tools and Deployment- Works in collaboration with the ISV & Sustainability Manger to operationalize the Go-To-Market strategy for ISV tools and tactics aligned through the BU OP setting process-
- Follows the guardrails and guidelines to ensure consistency and approach to the execution of display is adhered while improving accessibility and reach of brands can be achieved in store.-
- Support and executes in collaboration with the ISV & Sustainability manager to deliver against the financials aligned within the BG through the OP setting process and deviations of the roadmap are visible and approved at the Sr. BG leadership team level.-
- Integrated OMNI Marketing- Works in collaboration with the Integrated Customer and Digital Partnerships lead to align and execute the Business Strategy while achieving financial, market share and ROI for profitable and sustainable growth against targets set out in the OP plans by each of the Business Units (BU)-
- Collaborate and design a go-to market strategy tailored with an investment approach aligned to the business strategy of where and how to win.-
- Aligns on continual improvement goals against financial improvement to improve ROI with our customers, alongside the BU PnL.What You’ll Need To Succeed- Results driven/achievement focused; Keeps end goal in mind at all times. Strong focus on business outcomes, gap closure etc. Takes decisions in ambiguous circumstances.- Delivers through empowerment; Encourages ownership to resolve issues where they are happening. Holds others and organization accountable for delivery.- Strategic Agility; Articulate and able to create breakthrough strategies and plans and adapt brand strategies into channel and customer strategies in a simple and actionable way.- Entrepreneurship and Experimentation: Leads/takes action as if it was own business. Leverages digital technologies to simplify work and improve communication.- Organizational agility: Develops and leverages strong internal and external networks effective at stakeholder management & strategic influencing.- Strong business and financial acumen- Understands Net Revenue Management concepts- Leverages Category Management generated insights to develop/execute fully integrated brand/category strategies and activities for customers.- Strong understanding of the Canadian retailer landscape and how it’s evolving- Digital connected world - understands the path to purchase and embeds connected wor

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