Sales Manager, Business Events

4 weeks ago

Ottawa, Canada Ottawa Tourism Full time

**OVERVIEW**

Ottawa Tourism’s mission is to lead and grow tourism to the benefit of the local economy and all citizens. Ottawa Tourism promotes the destination by delivering the right messages to the right people at the right time, and develops the destination in collaboration with its stakeholders to deliver a world-class experience for visitors. Ottawa Tourism’s vision is that Ottawa offers the complete capital experience, tells the story of Canada, and gets people talking.

As a key position within the Business Events Department, the Sales Manager, Business Events contributes to the overall organizational mission and vision by bringing excellence to the critical field of Business Events sales. Reporting to the Director, Business Events, the incumbent is responsible for building and maintaining a full roster of clients and potential clients in the Business Events Corporate market. To succeed in this role, the incumbent should possess confidence and a positive attitude and have a strong history of demonstrating talent, creativity and success in a rapid sales cycle environment. With a passion for the Business Events market and a commitment to building Ottawa’s reputation as a destination of choice within this market, the incumbent must be a strategic and operational thinker as well a client manager who is able to convert relationships and client interest into the successful realization of business objectives.
- Key Competencies_
- Understanding of and appreciation for the general scope of the sales role within a destination marketing context, with a particular focus on the business event market
- Managerial-level communication and presentation skills
- Strong ability to prioritize, manage and complete projects, and think strategically
- Willingness to act as a key contributor in a fast-paced organization
- Ability to accept direct responsibility for initiatives and concerns that are vital to the organizational success of the M&C sales function
- Ability to build and maintain external relationships; high level of competence in client/stakeholder management
- Broad flexibility in outlook, task orientation, working style, and approach
- Strong commitment to continuous self-improvement and to the improvement of the business events sales function
- Primary Areas of Responsibility_
- Generate and manage leads; foster relationships with potential clients
- Develop, cultivate, and manage client accounts with a goal of converting these relationships into actionable outcomes that align with the organization’s strategic sales goals
- Assist the business events and marketing teams in building brand awareness for the destination, with a view to securing the long-term success and value of Ottawa as a top business events destination
- Identify accounts and opportunities for Ottawa Tourism’s members; maintain strong relations with members in order to understand needs and requirements, and to maintain full awareness of the unique value propositions offered by the organization’s diverse member businesses
- Manage and/or assist in the preparation of customized bid proposals; conduct bid presentations; liaise with bid stakeholders as necessary, with a view to securing the success of bids
- Plan, manage, and host client site inspections and familiarization (FAM) tours
- Provide feedback to the supervisor and to other senior members of the Ottawa Tourism team in the development of quarterly and annual sales goals
- Perform all duties and requirements of the position while acting with integrity, honesty, and enthusiasm
- Assist supervisor (or other senior leader as directed) in the development and execution of projects and organizational initiatives as required and directed
- Contribute as a key member of the business events department, helping to define, refine, and champion the team’s strategic goals, operational priorities, and long-term vision
- Work collaboratively and in partnership with key members of the Ottawa Tourism team
- Work collaboratively and in partnership with key external stakeholders; manage stakeholder relations to achieve maximum impact and success
- Act as an exemplary ambassador for Ottawa Tourism at all external events, as directed and required
- Essential Qualifications_

The following qualifications are considered by the organization to be essential for the successful ongoing execution of this position:

- Post-secondary education in a relevant discipline
- Minimum 3-5 years’ experience in sales, ideally in the M&C market
- Comfortable with cross-cultural communications and international business norms and standards
- Strong organizational and administrative skills
- Proficiency in all aspects of Microsoft Office software; comfortable working with CRM platforms and any other required technologies
- Highly developed communication and interpersonal skills
- Excellent written and verbal interpersonal and communication skills
- Ability to work with limited supervision, multi-task and meet s

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