Marketing Content Specialist

2 weeks ago


Montréal, Canada Visual Knowledge Share Ltd Full time

Visual Knowledge Share Ltd (VKS) is looking for a passionate and dynamic Marketing Content Specialist who will handle internal and external communications. This individual will develop website and product-related content such as blog posts, case studies, white papers and more. They will also write communication material, such as press releases, feature articles, brochures and other content.
**Your Role**
- Create website content, blogs, use cases, publications, technical documentation, newsletters and more;
- Research and optimize keyword for maximum visibility by target audiences;
- Support the launch of new products and releases of existing products and the cross-functional implementation;
- Develop product-specific content for target personas at different stages of their buyer journey;
- Identify, build and maintain relationships across media, customers, and partnerships
- Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals;
- Understand the challenges of different sales teams and develop collateral tailored to each of them;
- Work cross-functionally with sales, product management, and customer support;
- Monitor industry publications, social media, and websites to track recent developments in the market and recommend events and contests to increase company visibility;
- Coordinate with translation companies to offer content in a variety of languages.

**Skills & Requirements**
- Bachelor's degree in Marketing, English, Communications or similar field;
- 2-4 years of professional experience in producing marketing content in English;
- Strong knowledge of optimizing Search Engine strategies and online marketing campaigns;
- Experience with SEO ranking factors, guidelines, analytics, algorithms, techniques and tracking tools;
- B2B marketing experience, preferably in technology;
- Manufacturing / Industrial / IoT / Industry 4.0 experience is preferred;
- Highly organized and detail-oriented;
- Quick learning mindset in a multi-disciplinary environment;
- Experience writing, editing and crafting content;
- Experience in Google Analytics and Google AdWords is optional;
- Independent, proactive individual who also works well in teams;
- Strong sense of responsibility and commitment;
- Ability to prioritize, multi-task, and manage assigned work to critical project timelines in a fast-paced, constantly changing environment;

**What other companies call this role**:

- Product Marketing Specialist
- Digital Marketing Specialist
- Content Writer

**MODALITIES**
- **Position**: Permanent
- **Start date**: As soon as possible
- **Indemnities**: To be discussed
- **Work schedule**: 40 hours/week, flexible
- **Place of work**: 1241 Cascades St., Chateauguay, Quebec, Canada J6J 4Z2



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