Marketing Content Specialist

3 weeks ago


Montréal, Canada Explorance Full time

**WHO YOU ARE**

**WHAT YOU’LL BE DOING**

Working with the Product Marketing team, you’ll:

- Help build and execute various content strategies that drive lead acquisition and retention
- Leverage your understanding of SEO, personas, keyword research, user experience, and engagement best practices to target different content opportunities and maximize lead generation
- Monitor and report on results of content performance, including optimization over time
- Develop and implement messaging related to different product launches and go-to market campaigns
- Conduct regular content testing to stay ahead of industry trends, sharing knowledge and ideas with the Marketing team in the process
- Perform keyword research, A/B testing, and regular content audits to identify improvement opportunities

**WHAT YOU’LL BRING**
- 2+ years’ experience in copywriting and content creation. Bonus points if this experience includes B2B, and/or tech marketing.
- Exceptional writing skills in English, French a plus
- Knowledge of marketing writing methodologies and strategies
- Knowledge of how to optimize written content for both consistencies of message and SEO
- Ability to thrive in a team-oriented environment and flexible enough to respond to changing needs
- Obsessive attention to details and excellent communication skills
- Able to work collaboratively and carry out tasks independently
- Experience in the technology industry a plus
- Social media savvy
- Degree in English, marketing, communication or equivalent
- 1-2 years of professional writing experience
- Experience working with various online platforms including websites, blogging software, and social media sites
- Strong organizational, planning, and project management skills
- Strong editing and proofreading skills
- Strong command of MS Office products (Word, PowerPoint, excel )
- You’ve juggled multiple projects and tasks successfully, without missing deadlines or impacting results
- You’re eager to learn through feedback and grow your skills as both a writer and marketer

**WHO YOU ARE**
- Passionate about storytelling
- Analytical, data-driven, and cares about getting results.
- Curious, agile, and always eager to learn.
- An effective collaborator and communicator who plays well with others
- Understands that words and language make a world of a difference

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