Marketing Specialist

2 weeks ago

Montréal, Canada Centre de production de produits biologiques Inc Full time

The Biologics Manufacturing Center (BMC) inc. is a new bio-manufacturing facility whose construction was completed in June 2021. As a not-for-profit organization having a public interest mandate, BMC is a key player in Canada's ability to respond rapidly to future national and global health emergencies. In addition, BMC supports projects of public interest, actively contributes to the overall growth and resilience of the Canadian life sciences industry and fosters industry development and innovation through Canadian production. Designed to manufacture biopharmaceuticals such as viral vector, protein subunit and virus-like particle vaccines, as well as other biologics, BMC is helping to increase domestic biomanufacturing capacity, ensuring that vaccines and other biologics can be made safely in Canada, for Canadians. With its committed and innovative employees, BMC fosters a culture of agility and transparency with a collaborative, results-oriented approach. Join us in supporting the public health of Canadians

We are looking for a **Marketing Specialist**. Reporting to the Director, Commercial Affairs, you will join the Marketing Team and help lay the foundations that accelerates BMC’s growth. The **Marketing Specialist** will participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.

For this role, you will collaborate with various internal teams to manage campaigns and marketing initiatives, conduct market and competitive analyses, and develop profitable positioning for our brand.

The Marketing Specialist will help establish our brand in the market in a way that customers easily identify and select our organization’s services.

**Responsibilities**
- Marketing Plan and Project Management
- Create marketing initiatives as per corporate strategic plan to increase notoriety and brand awareness;
- Design marketing plan, make sound recommendations, manage marketing projects and execute activation tactics - this may include social, digital and traditional media campaigns, events and other distribution channels, based on recommendations;
- Measure and track campaigns and budgets;
- Manage website content and provide relevant analytics;
- Manage relationship with partners, including creative agencies and printing partners;
- Organize promotional events and ensure all marketing material is available to participants;
- Provide KPIs and ongoing insights on results and recommendations;
- Write and create social media content and print marketing material;
- Support the director of commercial affairs in various initiatives.
- Marketing Analytics
- Conduct market research and market analysis;
- Provide recommendations in pricing, positioning, market trend, competition and target audiences;
- Conduct research to identify market trends and target customers’ preferences;
- Research competition and identify opportunities for growth.

**You are the person we are looking for if**:

- You hold a Bachelor's Degree in Marketing, Communication, Business Administration, or related field.
- You have 5+ years of experience in B2B marketing or brand management.
- You have experience managing multi-channel marketing campaigns, analyzing target audiences and organizing promotional events,
- You master advertising, media, social platforms and digital marketing tools and techniques.
- You can conduct market analysis (and the knowledge to use and interpret spreadsheets and charts).
- You have excellent communication skills in written and orally in French and English given the need to create content in both languages.
- You demonstrate project management prowess, creative insight, and analytical aptitude.

**What we offer**:

- A respectful and friendly work environment in a new facility with state-of-the-art equipment;
- A competitive salary commensurate with your skills;
- Hybrid work;
- Attractive time off allowances;
- A complete range of benefits: group insurance, telemedicine, group RRSP and EAP;
- On-site parking.

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